More content less hype
Over the last few days I have been experimenting with a new approach to advertising and squeeze pages, and quite frankly the results have been astounding.
In just the last few days I have been achieving an opt-in rate of 25% which may not sound amazing but the quality of the traffic has been way better than I usually get.
So what have I been doing ?
Okay well to start with lets think about the traditional advertising and squeeze age.
The traditional ad (I thought) needed to be in your face, say what it was all about, maybe a bit “hypey” (to get attention), and the squeeze page needed to be short, punchy etc etc to “squeeze” the visitor into registering/buying.
Lots of smart internet marketing people have recently been talking about “Native” ads in facebook, and a “Native ad” is one that looks like content.
Trouble is (apparently) people can feel they have been deceived when they get led to a traditional hypey/direct sell squeeze page.
Which not only creates a dissonance in the mind of the visitor but also leads them to resolve that dissonance very forcefully – by complaining to Facebook, Google etc.
I changed my already successful squeeze pages to see what would happen if I tried running native (content-based) ads leading to a squeeze page that was much more content based and would deliver some “value-added”.
Yes I know it sounds obvious and people have talked about this for ages, BUT have you ever heard of someone actually trying it and what the results are ?? Hmmm, Yess….
And it has worked.
And I have enough evidence from just a few days to prove it to my own satisfaction.
On the face of it this is good news, for me and for all of you that are reading this.
But there are a few more strands that are worthwhile pulling out form this little story.
First, I came across this because I Invested a few hundred dollars in buying a product as part of my continued learning process, which only goes to show that learning is a lifetime commitment.
You, yes you the person reading this ! could have done this little experiment just like I did and it could have been you writing this…
The second thing I want to pull out from this story is the importance of the mindset that says “this is my business, I will treat it like one, and I will damn well know the numbers”.
I have invested a fair bit of money in setting things up in my business so I can monitor the key metrics.. conversion rate, av $$ value per customer etc etc.
That means I can run tests like this easily and also be able to compare them against my baseline.. so I know what the numbers really mean.
The third thing that is relevant is this.
The internet marketing world is changing, not just because of new products and new platforms to communicate with customers, but also because our customers are getting more sophisticated and seeing past the hypey/salesy BS that you often see.
We have to understand that and adapt what we do to keep up with our customers.
personally i think its a great idea.
I have always had issues with the scammier end of our industry and the “make money quick” type of of hypey/salesy stuff.
And going this route seems, for me anyway, to align my ethics with the business process much better.
I would much rather be known for providing good content AND having great sales pages !!
Best friends with Google and Facebook
And the other benefit of this approach is that it is much easier to get your ads approved by Google and Facebook, both of them want to see “value added” to people when they click on an advert.
You can expect to see some very different ads and squeeze pages from me from now on. !!
Very few people realise that it can be very profitable to promote affiliate products on public holidays.
I’ve always had tremendous success promoting products on Christmas day and New Year’s Day.
In fact I promoted one of my webinars a couple weeks ago on Thanksgiving. I must have had over a hundred emails from people asking me why I was promoting such an event on Thanksgiving.
Well as it turns out it was one of my most successful webinars to date and I had over 200 American attendees?? (And the conversion rate was good as well !)
This all started in 2009 when I promoted a high-end $2000 affiliate product on New Year’s Day. To be honest I wasn’t expecting to sell any products especially at that price.
This was a $2000 home study course that was shipped out to the clients, it was actually a ClickBank product believe it or not.
Anyway I ended up selling three, which gave me an affiliate commission of around $3000.
A $3000 New Year bonus….
Ever since then I’ve always promoted products on public holidays and done very well. It’s a great time to promote as other marketers don’t seem to send out emails on public holidays? So you end up with the market to yourself!
And think about the buyer psychology, people aren’t at work and are sitting around the house getting bored, and probably looking for an excuse to get away from annoying friends, relatives, and neighbours – not to mention the kids !!
So if you’re looking to make a little extra cash this year at Christmas I strongly advise promoting affiliate products on Christmas Day, Boxing Day (that’s the day after Christmas), and New Year’s Day.
Want to meet up in New York on Monday?
On Sunday I’m flying to New York. I’ll only be there a day as I just need to sign some papers at the bank. Anyway I be in Manhattan all day Monday the 15th. If you want to meet up for lunch or something reply to this email.
Moving out of London
Two weeks ago I finally moved out of London into my new office on the south coast of England. I’m actually within walking distance of the beach!!
(Great for summer – not so good in winter !)
I love sitting in my new office looking out of the window at the view and watching the seagulls fly past.
One major difference that I have noticed is that everybody is so polite, especially when you go into a shop. The other thing is it’s so quiet, no traffic, no police sirens all day and all night, and no pollution….
I’m thinking about doing a south coast meet up once a month if you’re interested reply to this email, let me know if you have any locations in mind….
(Anywhere from Brighton to Southampton)
The London Meetup is back
As some of you may know I used to run a monthly meet up in central London. Well as of January I’m going to be starting the London meet up again.
The format is, a one-hour presentation by me -which is always pure content – and then the rest of the evening is networking.
Currently looking for a venue somewhere in central London which can hold between 60 and hundred people if you know of anywhere please reply to this email let me know.
Replace your Job?
You may wonder how I got started online and what was the real secret to my success?
Well it was all down to three action points I wrote down on a piece of paper at a live networking event.
I’ve made a short video explaining exactly what happened
10 Movies Every Entrepreneur Needs to Watch
Everyone watches movies at Christmas..
So here are a few to get you in the entrepreneurial mind-set.
This is a sort of tongue-in-cheek list as not all of the ways people make money are legal.
(Do not try this at home.. if you do you may find Police and National Security breaking down your doors !!)
The Social Network
Pirates of Silicon Valley
Wall Street: Money Never Sleeps
The Wolf of Wall Street
Catch Me If You Can
all the best,