Sarah Staar IM Newsletter – I Made Everybody Laugh

Last week I attended a driver’s awareness course. This was because I got caught speeding and was given the choice to either have some points put on my licence or attend a one-day driver awareness course.

The course was held in a local Hilton hotel in one of their conference rooms.

The setup looked very familiar, a bit like an Internet marketing workshop!

It was actually great fun, got to do a bit of public speaking!! and I got chatting to loads of people at the event.

The course consisted of a PowerPoint presentation  which was actually very well put together. And then group discussions about what had just been covered in the presentation.

Each table had to have a spokesperson, at the end of each section that person would tell the rest of the group what conclusions their table had come up with.

My table was first…..

I stood up and walked to the front of the room and started presenting, a bit like I was at an Internet marketing event.

I think this made the organisers of the event a little bit surprised.

Then everybody else  from the other tables felt like they had to do the same….. The organisers told me this is the first time that had ever happened.

laughI did make everybody laugh at one point.

At the end of the day they asked for 3 volunteers  to stand up and explain how they were going to  remember to stick to the speed limit.

One of my answers was, I’ve ordered a brand-new self-driving car, and my car will not drive over the speed limit  because it’s driving itself. Of course I was referring to my Tesla.

Everybody thought this was hilarious, and the course organisers were a little taken back….


It never rains but it pours…..

A couple of weeks ago I was at Ben Father’s workshop and got chatting to Neil Stafford.

Neil explained how he was using direct mail to promote his webinars. I told Neil that I would definitely  try his strategy out  with my next webinar.

So last week I decided to take the plunge  and do my first ever piece of direct mail  to promote a webinar.

Now I say direct mail, what I am talking about is old-fashioned paper post, remember that???

Last Friday  I put together a one page sales letter saved it as a word document and sent it over to a company which I found called Stannp.

The letter, which is advertising my webinar, was sent out to a small segment of my UK list.

This is really just a test to see how many webinar signups I can get from a piece of direct mail.

Problem number 1

This morning at 7am I had an email from one of my customers saying that he’d received my sales letter and he tried to go to the website address but it had not worked?

The website address he was going to was…..     www. sarahsystem .com

I have to say was a bit baffled because I had tested the link and it was working the day before?

I had a quick look in my web browser and typed in the link sarahsystem .com and it was working fine.

It turned out that I hadn’t done the domain name redirect correctly.

If you typed in www in front of the domain name it did not work!!!

After frantically messing around inside the Namecheap control panel I finally worked out what I had done wrong.

You see Namecheap has recently changed the way it uses redirects and I wasn’t familiar with how things worked.

Anyway  it’s all working now it just goes to show that you need to check double check and triple check!!!


Problem number 2

 I spent this afternoon in Chichester doing some shopping, I got home at about 3.30pm and noticed a problem with my Leadpages account.

It turned out  that one of my squeeze pages wasn’t working correctly, Leadpages actually informed me that it was a problem on their end!!!

Lucky for me I’ve also got an account with Clickfunnels,  I got Angela from my team to duplicate the pages which had problems inside Clickfunnels. Luckily we managed to do this all within  20 minutes.

It just goes to show that having  an outsourcing team to hand  can sometimes get problems cleared up really quickly.

Let’s hope there isn’t a problem number 3 later today…

Whatever you’ve got planned for Thursday…… cancel it!

Have you ever asked yourself why is it that some people seem to have massive success with Internet marketing whilst others don’t.

Have you ever tried to make money online and failed?

Don’t worry it’s not your fault. Most people are using completely the wrong affiliate marketing strategies.

This Thursday I want to set the record straight and show you, the missing link, promoting high ticket affiliate products.

Sign up for this live class 🙂

If you’re sick and tired of struggling with Internet marketing and you want to start seeing results within the next seven days then you need to attend this class.

Whatever you’ve got planned for Thursday cancel it!! You will not be disappointed.

Cool free tools

Over the weekend I found a great new tool  called  stylifyme. You simply input a webpage URL and stylifyme will tell you  the font and colours that are being used on that page.


All the best,


Sarah Staar

Sarah Staar IM Newsletter – I Got A Speeding Ticket

I am convinced the police are raising more money to fund themselves by lowering the levels at which they give you a speeding ticket.

It used to be that if you were doing 10 miles an hour over the limit you got a “pass”

So a couple of months ago I was coming back from a visit to the Tesla office near Crawley and apparently got photographed by a speed camera.



3 weeks later I got a speeding ticket

I was driving 9 miles an hour over the speed limit!

I received a letter three weeks later to tell me I had two choices.

Pay a fine and receive three points on my driver’s license or Attend a driver awareness course.

I chose option 2.





Now after I finish this newsletter I’ve got to go and attend this driver awareness course.

Thing is, Dave has just been sent a speeding ticket as well..

He is being ticketed for doing 80mph in a 70 mile zone..

If that was applied everywhere and to everyone then pretty nearly every motorway driver would be prosecuted.

So why this change in increasing sensitivity ?? has to be funding….


How to Pay Less Tax  – in 3 Easy Steps

This evening Dave is giving a webinar on how to avoid being done for tax, create assets that you can sell, and give you tax free money back.

Now you may think that this is only for people making big money – you are wrong.

What Dave is going to show you is that anybody can benefit from watching this webinar, anyone from.

– A small bricks-and-mortar business

– An internet marketer that does a few $000 every now and then from affiliate marketing

– A serious affiliate marketer with their own email list

– An internet marketer that has a big product range and a big email list turning over hundreds of $000 s

You can’t get this information online.

It’s the system we use in Sarah Staar Business School and it has given us a multi-million $ value in the US.

And it works in the US and UK !


Interested ?

Go here to register 🙂


Why are Black Friday and Cyber Monday so close together!

In the UK most Black Friday shopping is done online anyway.. So what’s the point ?

I’ve never done a promotional Black Friday before because it’s one of those days where everybody  is emailing offers and your inbox gets full of dodgy Black Friday emails.

So I guess I always thought there was too much competition, I was wrong.

Last Friday – just as a test – I emailed a Black Friday offer for the first time.

I got an amazing response, and it proved to be a very profitable day.

It just goes to show  that competition  is sometimes a good thing…

So YES – I tried a black Friday sale –  and it worked!


100TB of storage and counting!

The control center has been extended…

In the last 2 months i have purchased another 45TB of hard drive storage space.  Why?

To protect myself from ransomware.


I do a backup each month of my products and crucial parts of the business – and then I keep the backups offline, I absolutely do not rely on server backups that are stored on the same server that has just been (possibly) hacked !

In other words I do the backups  and then unplug the hard drives from my computer and keep them in a cupboard.

50 TB of storage equates to, 50,000 GB of data!!! This is way too much data to upload to the cloud  for backup.

My next step is to  store my  backup data offsite,  this is to protect me against, a house fire, a flood, or a burglary.

This stuff is “Mission Critical” and needs to be looked after properly.

Got to go now or i will be late for my drivers awareness course,


Have a great day whatever you are doing,


Sarah Staar

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop 

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

This is a wordpress plugin that enables an affiliate to drop multiple product cookies on a purchasers site whenever it is visited by a customer sent there by an affiliate.

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Sarah Staar IM Newsletter – I Was Wrong….

Making Facebook Advertising Really Work – Part 1

I want to share with you a little story about the last few days..

This is absolutely true and has more than a few tips and hints in it for you…

So last Monday I decided to set up a brand-new video-based ad campaign on Facebook.

I spent most of Tuesday setting everything up, shooting the video, editing it, creating the Facebook ad campaign and getting everything  perfect.

I was super excited because this was a brand-new technique I was trying out and in my mind  I thought it couldn’t fail…


I was wrong….


The campaign flopped and didn’t work at all…..

And then I remembered last week’s newsletter all about pattern interrupt, and it occurred to me that my advert looked just like everybody else’s.

I needed to make my Facebook ad stand out and look different, In other words, I needed to use some pattern interrupt to get attention.

The purpose of my advert was to send people to a squeeze page for the “37 Free Marketing Tools” ebook.

So, totally on the spur of the moment this is what I did…

I printed out the cover of the book and glued it to a piece of cardboard.

Got in the car and headed for the beach.

(It was an incredibly windy day and cold)

I figured if I could get some photos standing on the beach holding up my banner for my new product this would be totally different  to most adverts.

Now get this, I had the idea and within one hour I had implemented it…….

No fancy photographers, just  a quick snapshot using my phone…

It was more important to me that I tested the idea before committing lots of time to it…

This is how my advert looked….

37 free tools


Straightaway the advert started to convert. After a bit of split testing of different demographics and different targeting  I eventually got my click through rate up to 3%  which is incredibly good for Facebook.

The squeeze page was also converting at between 60 and 75%!! These are some of my best results ever..

So what’s the take-away from this story ?

– Don’t give up, analyse what might be going wrong and try again.

– Measure and evaluate your campaign.

– Keep refining your audience segmentation and targeting.

– Don’t waste time trying to be perfect, just do it !



Missing the Point – Part 2 of the Story

However, the advert did get some negative Facebook comments.

One guy (a professional illustrator and artist apparently) went on about how bad  they thought the photo was.

I guess he was offended  that I wasn’t using a professional photographer and a lighting setup on the beach???



(Thanks  Philip for your support – and you clearly understood what was going on !)

I suppose yes the photo isn’t technically  perfect – but the point is that it got the job done.

One of the major things about online marketing is that you can test stuff out quickly, Dave calls it “sandboxing”, without spending lots of time, money and effort.

Time and time again I see people fail online because they spend too much time  doing the wrong things.

Too much time  building their website.

Too much time designing their logo.

Too much time designing their header graphic..

You get the picture, sometimes you just need to throw something up quickly to see if it’s going to work. In my experience, the things I’ve thrown up quickly, kind of on a whim, are the things that get me massive success.


And there is one final point.


What I have found is that the more slick and professional I make my stuff look, the less well it works, sometimes the less-than-perfect finish lends an air of authenticity…

So I hope that was  a useful little story for you….


Movies: The Arrival

the arrival movieOkay before I give my opinion on this film I have to make something very clear.

There will be a lot of people that will absolutely hate this film and find it incredibly boring.

However, there are a lot of people, including myself, that think this is potentially a science fiction masterpiece with a plot and scenario that hails back to the golden era of science fiction – it’s very JG Ballard I think.

I don’t want to give too much away if you haven’t seen the film but I have to say that I think this is one of the best betrayals of truly alien thought patterns that I’ve ever seen.


Last night Dave and I went to Chichester to see this film, not expecting very much as the film had had some bad reviews. However we were both stunned.

My one criticism of the film is the fact that they mis-used Forrest Whitaker.

He’s such a great actor but yet they didn’t really give him a decent role, what a shame….


Case convert

Sometimes when creating squeeze pages or sales pages  you need to write your headlines  in UPPERCASE, lowercase, Or Sometimes You Need to Write in Title Case.

Case convert is a  very simple online tool, you can paste your text into a text box, click a button, and it will convert your text into, uppercase, lowercase, title case. I use this tool all the time. Yes Microsoft Word will do the same thing but it’s too difficult for me to use. Case convert is one of those tools I seem to use all the time and the best part is it’s free  to use.

Have a great day whatever you’re doing,


Sarah Staar

Products recommended by Sarah Staar.

The Affiliate Black Book.

This is the product that got me started in this business back in 2008.

This book/manual  was the guide I originally followed and had massive success with when I first started. Why am I recommending it?  Because when I was a beginner  I followed this step-by-step, and it worked…

Watch my video review  of this product  below.

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

Affiliate Tripler

This is a WordPress plugin that enables an affiliate to drop multiple product cookies on a purchasers site whenever it is visited by a customer sent there by an affiliate.

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