The new Tech.
The new systems and processes.
(All that stuff)
That sometimes we forget what life was like before.
What was life like before the mobile phone ?
What was life like before the smartphone even ?
(How did you call someone when they were in the car ?)
(How did you track your emails when you were out of the office ?)
What was life like before Online banking ?
(How did you pay money to someone ?)
(How did you pay bills ?)
Now this is not an argument for turning off the internet and all the advances in the last 40 years, but don’t you sometimes wish life wasn’t so complicated ?
I mean life still went on quite happily without using mobile phones, and when we had real banks you visited to pay real money into.
Don’t you sometimes think the tech we have is more complicated than it needs to be ?
Like – do you remember the days when electical goods came with printed manuals that you could read and understand ?? (instead of a cd rom that needs another bit of tech to use…)
Like – do you remember vinyl and what it sounded like, compared to a CD ?
Like – do you remember the first computers and how we all learnt to do Basic or C++ programming to make the damn things do anything ? But also how easy they were to upgrade, and how your games still worked after they had been upgraded ?
I thought this video makes the point really well
Check it out..
Makes you think a bit…
The same can be true with Internet marketing, all the bright shiny new techniques and methods can seem very attractive.
But when it comes down to it the traditional marketing methods are still the best. There are three steps to making money in most markets.
Sending traffic to a squeeze page
building your email list
communicating with your list and selling them stuff….
Take traffic for an example. One of my favourite free traffic techniques is forum marketing. This is something I learned back in 2008 and it is still incredibly relevant today.
Please Note, you should never spam in a forum, what you do is……
Set up a forum signature which links to your website, squeeze page or offer.
Then you start answering people’s questions on the forum and become known as the resident expert.
If you spend an hour a day answering people’s questions on the forum you won’t believe the amount of traffic which you can get. If you don’t know the answer to a question simply Google it….. By the way this is excellent task you can give to an outsourcer….
Traffic Webinar replay
If you’re interested in more traffic techniques I posted the replay of the webinar I did last week with traffic expert Greg Cesar.
This was a fascinating webinar where Greg detailed exactly where he gets his traffic from.
An especially fascinating side of this was the section on YouTube paid adverts. I’m not talking about those annoying adverts that play before you watch a video, I’m talking about advertising alongside the video.
The cool thing about this is, right now very few people are utilising this and as a result the adverts are incredibly cheap, $0.01 – $0.10 per click for example..
If you are interested then check it out now because the replay will be taken down this Friday
If you’re interested in getting free and paid traffic to your blog or affiliate offer then you need to see this webinar.
Work with Sarah Staar one-on-one
I’ve decided to open up my coaching for a very limited time, in fact i only have two spots available.
If you’re really serious about making a full-time living online and want to take things to the next level the click on the link below.
Well, got to go now as I’m super busy packing boxes and organising the removal men….
Yes I’m moving house… I’ve decided to move out of London.
I need a place where I can park the car properly and where I can see more than the house over the road.
More about that in my next newsletter……..
Online video is probably one of the easiest ways to get traffic to your website or just simply to get your message out there.
When I first started making serious money with affiliate marketing one of my favourite free traffic techniques was with YouTube video marketing.
The process was as follows:
I would make a really simple video talking about the product.
Upload the video to YouTube.
Do some simple back linking to the video to get it ranked in Google.
I made literally tens of thousands of dollars promoting ClickBank products back in 2009 – 2010 using video.
This worked so well because back then YouTube was growing massively and Google was ranking YouTube videos with very little effort from my part.
The interesting thing is, right now the same thing is happening with Facebook and video.
You may have noticed recently that an awful lot of video is suddenly appearing on your Facebook timeline. A lot of them even auto play.
Facebook recently announced that the growth in video views exceeded 50% from May through July of this year, and since June there has been an average of more than 1 billion video views on Facebook every day!!!
What does this mean for us?
What this means is Facebook is taking on YouTube big time, and they are giving priority to Facebook posts that include video.
But the big news this week is that you can now put a call to action link that is clickable at the end of your video.
As soon as your video has stopped playing a call to action button pops up with a link to your website, pretty cool.
To add a clickable link to a video all you need to do is,
Create a Facebook page if you don’t have one already.
Create a new post and upload a video, not a YouTube video.
Once you’ve selected your video you will see a Add a Call to Action link. There is a drop-down menu where you can select a button and a space where you can entering your website address.
That’s basically it when the video finishes playing the screen changes and your button appears with a link to your web-site.
This is something I’m going to be experimenting with a lot over the next few weeks. I think there is a lot of scope for making some serious money using video on Facebook.
Let me know your thoughts….
Open Track Day – How fast can i drive?
A week or so ago I was hammering round Brands Hatch on an open track day (for those of you in the US, Brands Hatch is a smallish racing circuit just south of London currently used for motorbike and saloon car races, very twisty and not an oval !).
The process the organisers used got me thinking.
The first part of the day was taken up with a driver briefing about how to drive the track and what to do if…….
The second part of the day was 3 laps of the circuit going round behind a car driven by an instructor, the idea being to learn the proper lines to take and the braking points.
The third part of the day was basically zipping around the track with all the other cars, learning the track and the limits of the car and basically just having fun !!
One of the highlights for me was having a chat with one of the instructors and listening to them tell me some of the tricks and tips for how to get round the track really quick.
And that advice really worked.
Which got me to thinking…
There are so many things in life where learning from others, being taught how to do things, like driving a car or flying a plane, are absolutely essential.
And especially if you really want to succeed and do so quickly.
So how come so many internet marketers are happy to buy products.. but not buy the coaching to learn how to use them properly ??
Isnt that the equivalent of buying a car, but not learning how to drive it properly…?
Which then led me to think about creating my own accelerated results programme, given that so many of you have emailed me recently asking about 1 on 1 dedicated coaching.
So look out for a special email from me later this week about my coaching programme.
Cool 3-D movies:
A few months ago Dave and I went to our local IMAX cinema and watched an amazing film called Gravity.
Now until I watched Gravity I wasn’t really a big fan of 3-D, but I must say the 3-D experience whilst watching this film was incredible.
If you haven’t seen Gravity it’s well worth watching. It’s a seat of your pants action packed film that has some absolutely out of this world special effects.
Yesterday Dave and I watched Gravity again at home on 3-D Blu-ray. Now I really wasn’t expecting it to be very good on the 55 inch television. I was totally wrong it’s still amazing film to watch even on the small screen.
If you get a chance to see Gravity in 3-D at home or in the cinema you won’t be disappointed, its one of those movies where you think its only 1 hour or so when in reality its twice that long but you get so into it time flies by…
all the best,
One of my favourite ways to get traffic to my squeeze pages is by using something called solo ads.
Solo ads can be a bit of a minefield if done incorrectly, so I decided to make a video showing you exactly how I get traffic using solo ads.
And I just want to show you how I did that. So, what I did was, I was using a technique called solo ads. And a solo ad, basically, is a fantastic way of getting traffic but only if you do it correctly. So, basically, what a solo ad is, you find somebody who has like a really big e-mail list and you pay them to send an e-mail out for you. That email, obviously, could be to an affiliate offer or something like that but, usually, what we do with solo ads is we pay for somebody to promote our squeeze page. So I have latest squeeze pages on the internet where I try and get people to sign up to my e-mail list, like I give away a free gift in return for somebody to sign up to my e-mail list, and I try to drive as much traffic to these email squeeze pages as possible. And one of the ways I like to do it is, with a solo ad.
So, usually what I do is, I find somebody who is selling solo ads and I write an email, I give it to them and they send it out to their email list and a portion of that email list will click on the link in the email and go to my squeeze page, and some of those people will opt in to my email list and then some of those people, not all of them but some of those people, will then purchase my products, a little bit further down the line. The problem with solo ads, as you can imagine, is how do you know who you are buying from? How do you know that the company you are buying from, or the person you are buying from, is a legit seller? And this has always been the problem with solo ads, it’s always been a bit of an inside thing, really. You had to know somebody who had bought solo ads from somebody successfully in the past and kind of got the list of people from a friend or something like that.
It’s always been very, very difficult because there is something called click fraud. So, sometimes, you see advert saying, “We’ll send a thousand people to your website for $20 or gigs on five.” Or things like that. You may have seen them before, and you purchase and you get a ton of traffic but no one opts in to your email list. All the traffic might come from a third world country or it might be automatically generated, like traffic from a software bot or something like that. So this has always been kind of a problem with solo ads and… they’ve got a bad names for themselves. However, there is a great company called Udimi. Now, this is the site here. Originally, they were called Safe-Swaps.com and Safe-Swaps.com was a company which had a number of different email services and one of the things they provided was solo ads. However, they’ve just let it out to this new website called Udimi and it’s udimi.com. And I’ll put a link to it below this video.
But this it basically here, and the great thing about it is, when you buy a solo ad from udimi.com what’s actually happened is, they’ve kind of like vetted all the people who sell solo ads. So everybody on www.udimi.com has feedback, a bit like eBay. So, if we…we can look at anyone’s profile who is selling and kind of like read feedback from previous people who’ve purchased solo ads. So that’s really important.
The other thing is, Udimi has special software. The same kind of software that Google uses and Yahoo uses, these big companies use, to check for things like click fraud, where the traffic is coming from, etcetera, etcetera. So they monitor all the traffic that’s going to your squeeze page for you to make sure that you are only purchasing from genuine clicks, not things from like autobots or software or kind of dodgy clicks, things like that. These are actually real people and they actually monitor that for you automatically. Plus, they have an escrow service. So, when you are paying money to a solo ad, sometimes you might buy solo ad from some person you’ve never heard of, and you might give them the money, and you might not even get any clicks. But with Udimi, they hold the money and then, once all your clicks have actually been delivered and verified by the software on Udimi, then the seller will actually get paid. So it’s really cool.
Let me just show you how it works. I am just logged in at the moment and I’ve been buying a ton of solos over the last couple of weeks. And if I want to buy one now, I could just click on here, it says, “Find Solos” and then we can say how many clicks we want. So this is how they are normally sold. So a solo ad is sold with regards to how much traffic that the vendor can deliver. So we can say, actually, we want around, let’s say, between 200 and 400 clicks. We want to get about kind of between 200 and 400 people to our website, or our squeeze page, and we can look here. Mark have actually bought a solo ad off this guy here. So we can have a look at this, and then we can go and have a look at Mark’s profile. So this what I always do before I buy a solo ad. So we can have look at Mark’s profile here.
We can see he’s got quite a large list. We can see his list size, we can see the niches that he’s in, and then we can have a look at the feedback. He’s got over 1,347 people that have actually left feedback here, or he has actually sold that many solo ads. And we can click here, people have said, “Great solo. Great delivery,” “Thank you,” “Amazing solo,” “Always good to buy,” “Thank you for your solo,” etcetera, etcetera. So these are all satisfied customers. People can leave bad feedback as well. So sometimes, it’s not that often, but sometimes you might have a thumbs down, and then you read it there and you can find out what happened, or etcetera, etcetera. So, we know here this guy Mark, he is pretty good, he has got some really good feedback, so that’s why I purchase a solo ad from Mark. And then, what we can do is, we can actually select the offer which we want to send out. So I’ve actually preloaded in two separate offers. So I had a webinar last week, so I actually had an email which Mark actually sent out for my webinar. So this was an email which he sent out. And then I had another generic offer which is just getting traffic to my squeeze page basically, and you can load these emails in the back end so you can have as many of these emails as you like.
And this is the email which he is going to send out to his list, and that link there, basically, just links to my squeeze page. And then we can decide how much traffic we want. So, you know, I actually bought 300 clicks from Mark and that cost me $126. So, for $126, I got 300 people to visit my squeeze page. And I think from Mark, I was getting about 40% opt-in rate. So, for every 100 people Mark was sending me, 40 of those people were actually being added to my email list. So pretty good and it actually… for me right now, it’s a very, very cheap way of advertising because that’s what it is, it’s paid advertising, if you like, but it’s very, very quick and easy to get started. Yes, I just want to cancel out of that.
As you can see, lots and lots of people there. What I would recommend that you do, a little strategy which I learned from Reed Floren actually, he kind of got me into solos years ago, is when you’re first starting out, and really this is something I’m doing as well, is you want to buy kind of a small quantity of clicks from lots of people. So even if you want to pay for… let’s say you think, “Okay, I’ve got a big budget. I want, let’s say, 1000 clicks. I’ve got little bit of money.” Don’t buy 1000 clicks from one person. You’re much better off buying 50 clicks from lots of people. In that way, you may get one person really over-delivers, or two or three people who’ve got amazing quality traffic. So it’s not the same quality traffic from everybody. Different people have different types of list. Some people have more buyers on their list as well.
So, what I tend to do, I’ve got some quite good tracking software with Infusionsoft, so what I can actually do is I can buy 50 clicks from every single person. And then the one might get a couple of people who generate a lot of sales for me and then I’ll go back and buy more clicks from those people. Or I might have a couple of people who have really good opt-in rates. So, if I put in, let’s say, a solo ad from Alex here, and let’s say he’s giving an opt-in of 50% or something, I’d probably come back and buy more traffic more him. Yeah, the same way if I bought a solo from any of these other people and I got a sales straight away from a one-time offer, or something like that, then I’ll come back and buy more traffic from them.
So solo ads are really fantastic way of getting traffic. Udimi just really simplifies the whole process. You can pay for your solos using PayPal. Everybody has feedback, remember, a bit like eBay, and they have an escrow service plus this kind of like click frauds software which is actually built into Udimi so you know, either they gave you like a heap map of exactly where the traffic is coming from in the world. So, once your solo is finish, you can actually have a look and see what countries the traffic came from, which is pretty unique actually. I’ve never seen that before from a solo ad seller. And the clicks aren’t coming from some like software bot, or they’ve got like 10 friends out there, just clicking on your link loads of times, and you know the traffic is genuine, which I think is really important. Plus, they also have a forum as well, so you can request stuff on the forum, or get help with things, and they also have click tracking as well. So, if you want to know what your opt-in rate is from different sellers, and they’ll give you a little bit code which you can put on your auto-respond a Thank You page, and then you can track your opt-in rate across different people on Udimi. So, when you buy solo ads from lots of different vendors, you can then see what your opt-in rate is from different sellers.
So I just thought I’d make that quick video for you today. Hope you found that useful and remember, you know, paid traffic doesn’t have to be scary, especially with solo ads. You can actually start off with just buying 25 clicks, five clicks, and that thing of telling… little tip there of just getting 50 clicks or 100 clicks from lots of people, really good tip there. Like Reed Floren, he spent over, I think, two grand last week on solo ads, he was telling me. And he is just buying like 50 clicks from lots and lots of people, and obviously, if one really works then he goes back and buys more traffic. I bought a ton of solo traffic last week. Actually I spent about $800 or $900 on solo traffic, and I’ve actually made all that money back in sales this week, purely, just because those people have joined my list and they’ve really purchased things in email sequence. So it can very, very profitable but, remember, be very careful if you are buying solo ads outside of a network like Udimi.
Hope you found that useful. I am Sarah Staar, and I’ll see you next time.