Sarah Staar

Sarah Staar IM Newsletter – A Call For Help

Oh crap !! What to do ?

I am in a strange country, in a town I don’t know – Phoenix, Arizona

I am on my own.

It’s 10pm.

I have lost my mobile phone.

I have no idea where I am.

I have no idea where I am staying either, so can’t get back to where I was staying.

I have no internet access…

This is how it happened…

On Friday night I decided to do a little bit of food shopping at the local supermarket, I called an Uber cab and it drove me to a supermarket.

The cab driver asked if I wanted to charge my mobile phone, I said yes and plugged my mobile phone in to charge, and then forgot about it.

10 minutes later the cab driver dropped me off at the supermarket and drove off.

I walked into the supermarket, and then it dawned on me, no mobile phone!

Now the worst part was, I didn’t actually know the address of where I was staying!

Everything was saved in the cloud and accessed via my mobile phone!

So there I was standing in a small supermarket, 10 o’clock at night, in a foreign country.

I sat down on a bench outside the supermarket and thought to myself,

“Sarah, work the problem…”

The plan I came up with was to purchase a new mobile phone and then log onto my Google account to retrieve the information I needed.

The supermarket didn’t sell mobile phones, so with the last of my US $ change I jumped into a yellow cab and got them to take me to the local Walmart, where I was pretty sure that they would sell mobile phones.

Finally about an hour later I had a brand-new working prepaid mobile phone.

I tried logging onto my Google account, however, Google insisted on two-factor authentication.

That wasn’t going to work, not with my memory!

I must’ve been in the Walmart for an hour and a half, trying to workout what the hell to do.

Eventually I managed to get Skype installed.

Fortunately I managed to remember my username and password.

I went through all of my contacts trying to phone people, but it was the middle of the night in the UK.

Finally, I got through to Kathy from my support desk, and she was able to log onto my Google account for me and retrieve my address!

I finally got back to the house at around 2:30 AM  very stressed out!! I contacted Uber and the driver dropped off my phone 20 minutes later !

People you meet when you are in trouble.

I want to say a massive “thank you” to a guy called Richard at the WalMart.

He was the guy that set the phone up and got me a pre-paid account with a service provider.

By the way, Richard is in a wheelchair and suffers from cerebral palsy.

A nicer, more friendly, more helpful, and more knowledgable guy you couldn’t find at midnight in a strange city, in a strange country.

The moral of the story

 I’m treating this as one big learning experience, shit happens, and when it does, treat it as a learning experience, that’s what I’ve always done in business.

Always have important information such as hotel address, phone numbers etc written down on a piece of paper, and also available in the cloud/ online but not behind a password protected account.

Next time I will have all my contact information I need on a sheet of paper, and also in a PDF document uploaded to my website…

Phoenix Infusionsoft – icon 2017

Okay, so I was in Phoenix Arizona attending the Infusionsoft annual seminar icon17.

This is a large convention, 3000+ people, for Infusionsoft users. In case you don’t know Infusionsoft is the Customer Relationship Management system I use to send out all my emails and keep customer information.

Icon17 consisted of three main elements for me.

  • The workshops / Training
  • The exhibitor stands / Marketplace
  • Networking

This was probably the first event I’ve ever been to where I had a very clear plan of what I wanted to achieve.

Icon event 2017

My main goal was to connect with new companies and service providers to provide the infrastructure to support the continued growth of Sarah Staar Business School Inc.

With that in mind I decided to visit every single exhibitor at the show and talk to as many people as possible, this took me three days!!



I made some amazing new connections, and picked up some incredible information along the way,  without a doubt this has been the best event I’ve ever attended!


Icon17 took place in a convention center so I decided to use Airbnb for the first time, instead of the usual hotel

airbnbAngelaI was attending icon17 with Angela (you may know her from the support desk) We managed to rent an entire house for less money than it would have cost to stay in a hotel!

To be absolutely honest I actually preferred staying in a luxury house rather than a hotel.


Thursday afternoon icon17 ended and Angela flew back home. I wasn’t flying back home till Sunday so had a couple of free days. My plan was to spend Friday Chilling out in the house and then spend Saturday visiting the Grand Canyon.

My Grand Canyon trip

My flight back to the UK wasn’t until Sunday, so I decided to use the spare time to “do” the Grand Canyon.

Grand-Canyon-co-pilotI left the house at 6 AM, for short cab journey to the local airport where I boarded a small plane and actually got to be co-pilot on my way to the Grand Canyon.I then rented a helicopter and flew down to the bottom of the Grand Canyon for a boat trip.






What an amazing trip, some incredible scenery, too many photos to post here but here’s a small taster of what I saw.






The London Meetup – Monday 8th May

Next Monday I am starting the London meet up again, this is a free networking event held in central London.

If you’re around next Monday evening it would be great if you could come along.

Sign up for the London meetup 🙂

This month I decided to centre the entire London meet up around traffic generation, seeing as how traffic generation is the backbone of any Internet marketing business.

Topics covered will be,

  • Paid advertising
  • Free website traffic
  • How to reverse engineer competitors traffic.

I will be showing you the best free traffic techniques as well as some of the best paid traffic techniques & services which I’ve never spoken in public about before.

After the (free) training there will be opportunities to network with each other and also have a chat to some of the panellists, last time I ran these meetups we were usually there until about 11 o’clock at night!

Remember to bring some business cards and a notepad to take some notes.

(Please note this is not a sales event, so no selling or pitching please)

Sign up for the London meetup 🙂


All the best,


Sarah Staar

Sarah Staar IM Newsletter – Time for a United rant

United AirlinesThe United Airlines saga is just a total mess from start-to-finish, and it’s really difficult to know where to start in unpicking the sorry saga.

I have flown United (from New York to New Orleans) and yes they really do pack them in, they have to be the most Easy-Jet like US carrier there is.

So when you have a market, the bulk of which just wants the cheapest price to get from A to B, rather than the “luxury” of being treated like real people……. This is what you get……..

The other part of this is that it is clear the airlines PR and advertising paints a picture of the business that bears absolutely no relationship to reality.

Maybe the senior management buy into the rose-tinted image of their company – have they ever actually experienced what it is like to be bumped off one of their own flights?

Indeed the question might be asked as to why they need to advertise at all in the glowing corporate way they have – just advertise you have the lowest price on these routes and have done with it.

So there is a massive disconnect between the image United wants to put across and the reality on the ground.

And this is really important, because the last thing you want to do in business is raise expectations that you know your systems can’t deliver.

The thing that is puzzling to us Europeans is why it has taken so long for this massive disconnect to appear, and for people to do something about it.

And now let’s talk about the the customer-oriented skills of the staff.

And the staff training.

And the internal operating systems of the airline that created this incident.

That’s it – enough said !

And finally – lets talk about the PR response by the CEO Carlos Munoz.

Dave knows Carlos Munoz, because Dave worked at PepsiCO when Carlos was just a finance guy, a bean counter.

The truth is that Carlos has never had a customer facing job in his life !

And that, for me, is a major drawback in the man, and much of corporate America.

Carlos doesn’t understand brands and brand value, he only understands money and the short-term.

We, Sarah Staar Business School, will not be flying United, ever.

Let’s say there is a miss-match between our values and those of United Airlines.


Electric car meetups

ChargingPointSignIt is very rare that you can talk about there being a “community”.

But amongst electric car owners there really is a community.

Everywhere I go to recharge I finish up having a chat with other electric car owners, and lots of the time it has relatively little to do with the tech or the vehicle.


There are a lot more chargers around where I live than I first thought, and it turned out that my nearby Waitrose / supermarket has a few – not fast chargers but enough to give it a quick zap while shopping.

Yesterday I thought I would give it a try.

I arrived at the supermarket, plugged my car in, and went inside to do my weekly shop.

After about 45 minutes I came out to the car park to see that there were two other electric cars parked next to mine.  There was a very confused looking lady trying to work out how to plug her brand-new Nissan Leaf into the charger.

I asked her if she’d like a hand, she told me that she had just bought her new car two days ago and this was the first time she’d ever tried to charge it away from home.

It was quite funny because after about two minutes I was joined by an elderly gentleman who was the owner of the other car, another Nissan Leaf owner.

We all ended up having a chat for about half an hour, kind of comparing notes on cars and giving each other tips and strategies!

Quite bizarre really, I don’t ever remember standing around chatting in a car park to complete strangers before… It shows when you have something in common it can be a great way to break the ice.

Hmm, Maybe I could organise the electric car meet up….

An electric car newsletter ….

This could be quite an interesting niche to get into….


All the best,


Sarah Staar



Sarah Staar business school products