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Sarah Staar IM Newsletter – I Was Wrong….

Making Facebook Advertising Really Work – Part 1

I want to share with you a little story about the last few days..

This is absolutely true and has more than a few tips and hints in it for you…

So last Monday I decided to set up a brand-new video-based ad campaign on Facebook.

I spent most of Tuesday setting everything up, shooting the video, editing it, creating the Facebook ad campaign and getting everything  perfect.

I was super excited because this was a brand-new technique I was trying out and in my mind  I thought it couldn’t fail…

 

I was wrong….

 

The campaign flopped and didn’t work at all…..

And then I remembered last week’s newsletter all about pattern interrupt, and it occurred to me that my advert looked just like everybody else’s.

I needed to make my Facebook ad stand out and look different, In other words, I needed to use some pattern interrupt to get attention.

The purpose of my advert was to send people to a squeeze page for the “37 Free Marketing Tools” ebook.

So, totally on the spur of the moment this is what I did…

I printed out the cover of the book and glued it to a piece of cardboard.

Got in the car and headed for the beach.

(It was an incredibly windy day and cold)

I figured if I could get some photos standing on the beach holding up my banner for my new product this would be totally different  to most adverts.

Now get this, I had the idea and within one hour I had implemented it…….

No fancy photographers, just  a quick snapshot using my phone…

It was more important to me that I tested the idea before committing lots of time to it…

This is how my advert looked….

37 free tools

 

Straightaway the advert started to convert. After a bit of split testing of different demographics and different targeting  I eventually got my click through rate up to 3%  which is incredibly good for Facebook.

The squeeze page was also converting at between 60 and 75%!! These are some of my best results ever..

So what’s the take-away from this story ?

– Don’t give up, analyse what might be going wrong and try again.

– Measure and evaluate your campaign.

– Keep refining your audience segmentation and targeting.

– Don’t waste time trying to be perfect, just do it !

ITS RESULTS THAT MATTER !

 

Missing the Point – Part 2 of the Story

However, the advert did get some negative Facebook comments.

One guy (a professional illustrator and artist apparently) went on about how bad  they thought the photo was.

I guess he was offended  that I wasn’t using a professional photographer and a lighting setup on the beach???

 

 

(Thanks  Philip for your support – and you clearly understood what was going on !)

I suppose yes the photo isn’t technically  perfect – but the point is that it got the job done.

One of the major things about online marketing is that you can test stuff out quickly, Dave calls it “sandboxing”, without spending lots of time, money and effort.

Time and time again I see people fail online because they spend too much time  doing the wrong things.

Too much time  building their website.

Too much time designing their logo.

Too much time designing their header graphic..

You get the picture, sometimes you just need to throw something up quickly to see if it’s going to work. In my experience, the things I’ve thrown up quickly, kind of on a whim, are the things that get me massive success.

 

And there is one final point.

 

What I have found is that the more slick and professional I make my stuff look, the less well it works, sometimes the less-than-perfect finish lends an air of authenticity…

So I hope that was  a useful little story for you….

 

Movies: The Arrival

the arrival movieOkay before I give my opinion on this film I have to make something very clear.

There will be a lot of people that will absolutely hate this film and find it incredibly boring.

However, there are a lot of people, including myself, that think this is potentially a science fiction masterpiece with a plot and scenario that hails back to the golden era of science fiction – it’s very JG Ballard I think.

I don’t want to give too much away if you haven’t seen the film but I have to say that I think this is one of the best betrayals of truly alien thought patterns that I’ve ever seen.

 

Last night Dave and I went to Chichester to see this film, not expecting very much as the film had had some bad reviews. However we were both stunned.

My one criticism of the film is the fact that they mis-used Forrest Whitaker.

He’s such a great actor but yet they didn’t really give him a decent role, what a shame….

Tools

Case convert

Sometimes when creating squeeze pages or sales pages  you need to write your headlines  in UPPERCASE, lowercase, Or Sometimes You Need to Write in Title Case.

Case convert is a  very simple online tool, you can paste your text into a text box, click a button, and it will convert your text into, uppercase, lowercase, title case. I use this tool all the time. Yes Microsoft Word will do the same thing but it’s too difficult for me to use. Case convert is one of those tools I seem to use all the time and the best part is it’s free  to use.

Have a great day whatever you’re doing,

 

Sarah Staar

Products recommended by Sarah Staar.

The Affiliate Black Book.

This is the product that got me started in this business back in 2008.

This book/manual  was the guide I originally followed and had massive success with when I first started. Why am I recommending it?  Because when I was a beginner  I followed this step-by-step, and it worked…

Watch my video review  of this product  below.

http://www.sarahstaar.com/the-affiliate-black-book-3/

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

Affiliate Tripler

This is a WordPress plugin that enables an affiliate to drop multiple product cookies on a purchasers site whenever it is visited by a customer sent there by an affiliate.

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Sarah Staar IM newsletter – Did Trump Use Pattern Interrupt ?

usa voteIs there anything to Trump’s success, other than he just simply found a group of voters that had been ignored by everyone else, politicians and media especially ?

Some of his interviews have been very revealing, to those of us who are into “why” stuff actually works.

Whether you are for or against Donald Trump you need to take a step back  and think hard about how he actually managed to pull it off, especially when everything was so stacked against him.

Let’s look at the cold facts for a moment….

 

 

Start with Hilary Clinton:

$1.4 B available to spend to give a huge amount of advertising and on-air presence

Lots of celebrities endorsing her

Lots of established politicians endorsing her

Decades of experience in politics and in government office

Now look at Donald Trump;

$795M budget to spend on advertising, way less than Hilary

Very few celebrities endorsing him

Virtually no established politicians  endorsing him

No experience in politics and never worked in government

Logically he should have lost by miles, and that was what the pollsters and the pundits predicted, but events turned out somewhat different.

So how did Donald Trump win the election?

Part of the reason is that he used massive pattern interrupt.

He tried to stand out from the crowd as much as he could!! And that means saying outrageous things…. and he admitted this in an interview with one of the major American networks.

 

I use pattern interrupt quite a lot in my sales videos.

 

See full video here 🙂

I have done them in parks, on the beach, and in my car.

Anything to to look less boring and stand out, and to hold your attention !

Now take a look at politicians…. They all seem very similar,

They dress the same

Have the same sort of message

Use the same sort of language

Try to be as politically correct as possible

However right from the start Donald Trump stood out.

By being deliberately provocative he distanced himself from everyone else AND he got massive media coverage for it.

This media coverage was a kind of free advertising, the sort advertising money can’t buy! . Like him or not, he was the talking point of the world!!!

I think this was his plan all the time… After all he is a businessman with experience of advertising and branding (product differentiation) so he should know what pattern interrupt is all about….

 

So I think there’s a lesson here for all Internet marketers. Try and stand out from the crowd, don’t look like everybody else.

If you make your advertising look different and stand out from everybody else, that’s when you get amazing results.

Hopefully that’s one of the reasons you are reading this Newsletter

 

My New Caffeine fix…

Internet Marketers seems to run on coffee, and I am no exception.

coffee machineThis afternoon the doorbell rang,  I opened the door, and there was a delivery man from John Lewis. This was the delivery of my brand-new espresso coffee machine.

I’ve been wanting a coffee machine for ages as I’ve kind of got sick of instant coffee. I set the machine up half an hour ago and I have  just finished my 1st cup of coffee.

Wow this coffee is as good as any Starbucks or Costa coffee I’ve ever had!

Quick tip, when buying coffee for a coffee machine  always by medium roast coffee, it tastes much better!!

 

 

 

 

Internet marketers cruise – see you in New Orleans !!

Yesterday I booked my flights  to New Orleans for the Internet Marketers Cruise  in January.

This year I’ve decided to take two of my team from Sarah Staar Business School with me, Catherine and Sue, and of course Dave is going to be there as well

So if you are looking for any sort of advice on any aspect of your business, come up and talk to us, so come along and connect with us and share your problems.

And who knows, you might want to spread the word and get a few more of your colleagues to sign up to my newsletter !!

So if you’re going on the Internet Marketers Cruise this January let me know  and maybe we can meet up.

 

All the best,

 

Sarah Staar

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

WSO Like a Staar 

This teaches you how to set up a product to sell on the Warrior Forum.

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Another Rant – Big Gap In The Market

Last week I watched a documentary on Netflix “The Human Experiment “ all about the dangers of chemicals in everyday products.

The claim was that cancer rates are going up and especially amongst the under 40’s, a group that 20 years ago had very low cancer rates.

Organic shampooAfter watching this documentary it has made me a lot more aware of the ingredients that are in everyday products, such as shampoo.

Things like….

Sodium Lauryl Sulfate/Sodium Laureth Sulfate (SLS) A surfactant found in many cleaning products. …

I thought, well, as soon as my shampoo has run out I’ll make sure that I purchase some sort of organic shampoo.  surely there must be a whole section in the supermarket for natural shampoos like this….   Or so I thought…

 

 

Today I went to my local supermarket, Sainsbury’s. I must have spent 15 minutes looking at all of the different shampoo bottles and not one of them claimed to be a natural product or organic !!

And the list of chemicals in them was as long as my arm…

So I ended up not buying anything at all…

It seems strange that there are all sorts of  food products claiming to be organic but nobody has come up with a range of household cleaners, shampoos, and soaps that are organic…

There seems to be a big gap in the market here…

Like for…

A line of products,

or even an app that would tell you if a product was safe or not…

I guess I’m going to have to go online and find something.

Why are these manufacturers so unconcerned about the potential damage caused by low level carcinogens ?

And we have it better in Europe than in the USA, because we have stricter rules over here !

Okay, rant over….

Transcribing audio 

 For the last two weeks I’ve been writing a book all about how I got started online, the changes that have taken place, and about the psychology of Internet marketing.

I’m about halfway through the book now and I have to say I  and really enjoying writing this book.

It’s sort of like a “brain dump” of all the stuff I know and have picked up over the last 15 or so years.

This will be a physical book which I’ll probably sell on Amazon.

If you’re interested in a copy reply to this email.

In my last email I explained how I was writing this book by dictating it into my phone and then getting the audio files transcribed.

I had a lot of people asking me which transcription service I’m using. The company I use is Speechpad.com

Speechpad is a really easy to use service, you simply upload an audio file and they charge $1 per minute to transcribed the audio.

They also have an Express 24 hours service for an extra fee.

Getting audio transcribed is one of the quickest ways to create large amount of content.

(Hint !)

So if you hate writing, or find it difficult like I do,  transcribed audio can be a very fast way to create content for your blog, or even an eBook.

Movies

10 Cloverfield Lane

I won’t say too much about this film because I don’t want to spoil it for you.This is a film about a lady who is abducted and held against her will by a Survivalist type in his Underground shelter.

However all is not what it seems…  I have to say I was expecting a standard thriller, however, the film ended up being something very different, a real surprise….. you have to see this film….

I’m off to the beach now to write the next chapter of my book,

 

all the best,

Sarah Staar

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