Another Rant – Big Gap In The Market

Last week I watched a documentary on Netflix “The Human Experiment “ all about the dangers of chemicals in everyday products.

The claim was that cancer rates are going up and especially amongst the under 40’s, a group that 20 years ago had very low cancer rates.

Organic shampooAfter watching this documentary it has made me a lot more aware of the ingredients that are in everyday products, such as shampoo.

Things like….

Sodium Lauryl Sulfate/Sodium Laureth Sulfate (SLS) A surfactant found in many cleaning products. …

I thought, well, as soon as my shampoo has run out I’ll make sure that I purchase some sort of organic shampoo.  surely there must be a whole section in the supermarket for natural shampoos like this….   Or so I thought…



Today I went to my local supermarket, Sainsbury’s. I must have spent 15 minutes looking at all of the different shampoo bottles and not one of them claimed to be a natural product or organic !!

And the list of chemicals in them was as long as my arm…

So I ended up not buying anything at all…

It seems strange that there are all sorts of  food products claiming to be organic but nobody has come up with a range of household cleaners, shampoos, and soaps that are organic…

There seems to be a big gap in the market here…

Like for…

A line of products,

or even an app that would tell you if a product was safe or not…

I guess I’m going to have to go online and find something.

Why are these manufacturers so unconcerned about the potential damage caused by low level carcinogens ?

And we have it better in Europe than in the USA, because we have stricter rules over here !

Okay, rant over….

Transcribing audio 

 For the last two weeks I’ve been writing a book all about how I got started online, the changes that have taken place, and about the psychology of Internet marketing.

I’m about halfway through the book now and I have to say I  and really enjoying writing this book.

It’s sort of like a “brain dump” of all the stuff I know and have picked up over the last 15 or so years.

This will be a physical book which I’ll probably sell on Amazon.

If you’re interested in a copy reply to this email.

In my last email I explained how I was writing this book by dictating it into my phone and then getting the audio files transcribed.

I had a lot of people asking me which transcription service I’m using. The company I use is

Speechpad is a really easy to use service, you simply upload an audio file and they charge $1 per minute to transcribed the audio.

They also have an Express 24 hours service for an extra fee.

Getting audio transcribed is one of the quickest ways to create large amount of content.

(Hint !)

So if you hate writing, or find it difficult like I do,  transcribed audio can be a very fast way to create content for your blog, or even an eBook.


10 Cloverfield Lane

I won’t say too much about this film because I don’t want to spoil it for you.This is a film about a lady who is abducted and held against her will by a Survivalist type in his Underground shelter.

However all is not what it seems…  I have to say I was expecting a standard thriller, however, the film ended up being something very different, a real surprise….. you have to see this film….

I’m off to the beach now to write the next chapter of my book,


all the best,

Sarah Staar

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Sarah Staar’s Masterplan

I can hear the waves lapping and the distant cries of seagulls as I write this email……..

Here in the UK we’re enjoying a mini heatwave this week so I thought I’d make  the best of it.

So there I was sitting in my very hot office yesterday, with the air conditioning on full while speaking to Martin Avis on the phone.

Martin informed me that he was working from his garden and that prompted me to grab my laptop and head for the beach.

Sara on the beachwhite


Why work in a hot office when the beach is 10 minutes down the road?

After all I am an Internet marketer,  laptop lifestyle and all that….







Now I know I am not like regular people.

I am very driven and focussed – much more than most people

I am also very good (most days) at managing my time.

I am also very goal oriented…

This means that I get a lot done and I achieve a LOT


How do I do this ?

Well while I am having a quiet moment on the beach, with nothing too important buzzing around  inside my head, I like to sit down and put together “The Master Plan”.

This is how I do it….

(And at the risk of being a bit cheeky, if you aren’t doing something like this yourself then the plain frank, brutal, truth is you will always let yourself down.)

Step 1

Sort out what your really big goals are. Things you are enthusiastic about and that get you excited

What do you want to achieve ?

What do you want to be known for ?

What sort of lifestyle do you want and how do you want to Live ?

Where do you want to go ? Emigrate to Mars ? Trip into Space ?

(Don’t try to censor these by “ I will never be able to…)

Step 2

How much money do you need to earn and over what timescale to achieve those goals ?

Break it down by year – 5 years – 10 years

Set the intermediate objectives that help you realise the money you need to achieve those goals.

Step 3

Now create your own Route Map

Breakdown each item on your list.and then develop a  plan of attack.  In other words how are you going to achieve that goal.

If you want to buy that new car that costs say £100,000  how are you going to raise that money ?

What’s the easiest way you can raise £100,000??

You need to ask yourself what are the successful marketers doing.

What single task is most likely to get me that result?

The one consistent thing you must do is model what is already working for other

People – don’t try and reinvent the wheel.

Find a successful person and model what they are doing.

Step 4

Keeping on track !

What do I need to achieve TODAY

What do I need to achieve TOMORROW



THIS YEAR/NEXT YEAR – to meet your objectives and goals

Step 5

Keeping yourself committed

Now tell someone

Tell your partner, tell your kids, tell your friends, tell your worst enemy ! I tell Dave and my Mum..

I think it’s really important to do this. Otherwise it’s so easy to become comfortable and coast through life.

Coasting through life and having your dreams fade away is definitely not good for the spirit.


Some Light Reading On the Beach

If you want to model what a successful marketer has done and apply it to your own business then check out Michael Wilding’s new book “Business Ignition”.

If you want something that’s going to help you implement your master plan super quick check out this book and the associated monthly magazine.

GoTo Business Ignition 🙂

Gotta go now there’s something I need to get on and do…………….


all the best,

Sarah Staar

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You Have To See This It’s So Cool…

Becoming a successful Internet marketer has changed my life it’s giving me the freedom to travel and never have to worry about money again.

However one negative thing that can happen is that you can lose touch with what is happening in the industry.  This is because it’s very easy to focus 100 percent just on your own business and start ignoring what everybody else is doing.

So I always try to go to as many Internet marketing seminars and workshops as I can just keep my toe in the water.

Armand Morin

Today I’m at a one day Workshop in London in London hosted by Armand Morin.  This is a workshop mainly for beginners  but I’m still learning stuff.

I bumped into an old friend of mine and we had lunch together and we discussed a traffic method which I think is so cool.

As some of you know one of my most powerful traffic methods is my business card.  I have my contact details on one side of the card and free offer,  my squeeze page,  on the reverse side of my card.


Whenever I go out to live seminars, workshops or meetups I make a point of trying to meet as many people as possible and also give them my  business card.

Here’s the weird thing.   60% of my top clients,  the ones that have spent over  $20,000 with me  first came into contact with me because of one of those business cards.

Ben who had lunch with me today was telling me about a two-day Workshop which is putting on in Central London. He wants to sell 100 tickets to his workshop and we were discussing different traffic methods he could use.

Facebook advertising


Direct mail

However the one that really stood out was network marketing.  Ben is going to as many Internet marketing seminars,  workshops and meet-ups as possible.

At these events he’s trying to meet as many people as possible and collecting business cards.  He is planning to follow up with these people later personally on the phone.

Now because Ben is actually meeting these people face to face he is probably going to get very high conversion rates.

If he’s got their business card he can phone them up,  send them emails and even send them text messages.

Oh yeah and he could also do a  Facebook marketing campaign just those people.

Sometimes low tech outside the box traffic techniques are the best and I’ve no doubt that he’ll get 100 people to his workshop simply by using old fashioned face to face marketing.

This was exactly the same strategy I used when I first built my email list and it turns out that these contacts are my best customers.

Face to face marketing was one of the traffic methods I discussed on my webinar on Thursday If you’d like to see a replay click on the link below.

Go to the replay 🙂

This replay will be taken down at the end if this weekend!

gotta go now as the afternoon coffee break is almost over,

all the best,


Sarah Staar

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