Is Analogue Better Than Digital?
I think it’s really sad that we’ve all got used to listening to really bad quality music from our mobile phones using file formats such as MP3.
It wasn’t very long ago when we all had a relatively high quality Hi-Fi system in our living room using a record player. Remember those?
Unlike a lot of people, Dave and I never threw away our vinyl collection and we still have a Hi-Fi system in our living room.
In fact, last week I was unpacking the record player, Dave and I sat down for an afternoon listening to some old rock classics such as Led Zeppelin and Pink Floyd.
You forget how good vinyl can sound through a good Hi-Fi system.
There’s a kind of misconception that digital must always be better than analogue.
Take our house for instance, when we installed our under floor heating, we opted to go for the most fancy thermostats we could find.
These were digital thermostats, which connected to the internet, so theoretically anyway we could control the heating from anywhere in the world.
It sounded like a really cool idea, however things didn’t turn out so well.
We quickly found out that these thermostats were so complicated to use that they ended up being useless.
After all, if you need to get a user manual out just to turn the thermostat up or down, the device is fundamentally flawed in my opinion.
Last week Dave and I had finally had enough. We went online and ordered the most basic analogue dial thermostats we could find.
Earlier this morning Amazon delivery turned up and I spent most of the day installing analogue thermostats throughout the house.
Wow, they’re so easy to use.
Why didn’t we do this years ago?
The same can be true for internet marketing. It’s very easy to get sucked into the latest greatest social media craze or the latest way of making money.
When actually, the best ways of making money on the internet are the tried and tested analogue ways of making money.
98% of my revenue that I make in my business comes from tried and tested marketing techniques, which I’ve been using for 10 years.
This Thursday I’m hosting a very special webinar, where I’m gonna to be revealing some of these techniques.
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all the best,