Sarah Staar IM newsletter – Did Trump Use Pattern Interrupt ?
Is there anything to Trump’s success, other than he just simply found a group of voters that had been ignored by everyone else, politicians and media especially ?
Some of his interviews have been very revealing, to those of us who are into “why” stuff actually works.
Whether you are for or against Donald Trump you need to take a step back and think hard about how he actually managed to pull it off, especially when everything was so stacked against him.
Let’s look at the cold facts for a moment….
Start with Hilary Clinton:
$1.4 B available to spend to give a huge amount of advertising and on-air presence
Lots of celebrities endorsing her
Lots of established politicians endorsing her
Decades of experience in politics and in government office
Now look at Donald Trump;
$795M budget to spend on advertising, way less than Hilary
Very few celebrities endorsing him
Virtually no established politicians endorsing him
No experience in politics and never worked in government
Logically he should have lost by miles, and that was what the pollsters and the pundits predicted, but events turned out somewhat different.
So how did Donald Trump win the election?
Part of the reason is that he used massive pattern interrupt.
He tried to stand out from the crowd as much as he could!! And that means saying outrageous things…. and he admitted this in an interview with one of the major American networks.
I use pattern interrupt quite a lot in my sales videos.
I have done them in parks, on the beach, and in my car.
Anything to to look less boring and stand out, and to hold your attention !
Now take a look at politicians…. They all seem very similar,
They dress the same
Have the same sort of message
Use the same sort of language
Try to be as politically correct as possible
However right from the start Donald Trump stood out.
By being deliberately provocative he distanced himself from everyone else AND he got massive media coverage for it.
This media coverage was a kind of free advertising, the sort advertising money can’t buy! . Like him or not, he was the talking point of the world!!!
I think this was his plan all the time… After all he is a businessman with experience of advertising and branding (product differentiation) so he should know what pattern interrupt is all about….
So I think there’s a lesson here for all Internet marketers. Try and stand out from the crowd, don’t look like everybody else.
If you make your advertising look different and stand out from everybody else, that’s when you get amazing results.
Hopefully that’s one of the reasons you are reading this Newsletter
My New Caffeine fix…
Internet Marketers seems to run on coffee, and I am no exception.
This afternoon the doorbell rang, I opened the door, and there was a delivery man from John Lewis. This was the delivery of my brand-new espresso coffee machine.
I’ve been wanting a coffee machine for ages as I’ve kind of got sick of instant coffee. I set the machine up half an hour ago and I have just finished my 1st cup of coffee.
Wow this coffee is as good as any Starbucks or Costa coffee I’ve ever had!
Quick tip, when buying coffee for a coffee machine always by medium roast coffee, it tastes much better!!
Internet marketers cruise – see you in New Orleans !!
Yesterday I booked my flights to New Orleans for the Internet Marketers Cruise in January.
This year I’ve decided to take two of my team from Sarah Staar Business School with me, Catherine and Sue, and of course Dave is going to be there as well
So if you are looking for any sort of advice on any aspect of your business, come up and talk to us, so come along and connect with us and share your problems.
And who knows, you might want to spread the word and get a few more of your colleagues to sign up to my newsletter !!
So if you’re going on the Internet Marketers Cruise this January let me know and maybe we can meet up.
All the best,
Some of Sarah Staar’s Products
A four-week training program teaching everything about affiliate marketing.
Recording of a live seminar with talks from experts in their fields of Internet marketing.
This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.
This teaches you how to set up a product to sell on the Warrior Forum.