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Sarah Staar IM Newsletter – The $250K Pizza

Sorry I have been too busy to write a newsletter for a few weeks.

There is so much cool stuff going on in my head is about to explode and it’s difficult to know where to start ……

Wow I can’t believe we’re already in February!! I have to say January has been a complete blast…

I have to start somewhere so let’s start with the Marketers Cruise…..

As most of you know I spent a week on the Internet Marketers Cruise this January and learnt so many new things!

Captain And SarahI got to hang out with Mike Filsaime, Tom Beal, and loads of other internet millionaires, including my good friend Tye Cohen.

Trust me on this, there is absolutely nothing like having a coffee or dinner with someone you’ve only ever met online, or whose books you have read.

It’s called interacting with a real person!!

 

It’s a completely different experience to seeing somebody on stage or on a webinar and being able to chat face-to-face with them in person can be a real game changer.

You get to ask any question you like and get a straight answer.

So let me ask you….

Imagine for a moment you were having dinner with three Internet marketing millionaires…

CruiseAskQuestionsWhat questions would you ask?

It is difficult to understate how important the Marketers Cruise has been to me.

 

The big takeaway from my first cruise was that my small list was as responsive as people with much bigger lists and I was in the top half percent of serious marketers !

 

 

Cruise Pizza

 

A few years ago on another cruise I bumped into Tye Cohen over pizza, we got on and did some JV deals that made me over $250k.

But the thing is… it’s not really about the money.

It’s about being with people who are driven and successful in the same market that you are.

 

 

 

It raises your sights, sometimes just knowing a thing is possible is enough to give you that spur to get on and do it !

Oh and did I forget to mention its a load of fun as well !

Foot Spafish foot spa

One of the weirdest things that happened to me on the cruise this year was getting my feet eaten by fish in Mexico, a fish pedicure!!

These are just some of the things that happen on the Internet marketers cruise….

Oh and the other fun thing was having a cookery class in how to create a 3 course Mexican dinner.

And we got to eat the results afterwards..

 

 

 

One of the highlights of the Marketers Cruise for me is the “Quick Tips” sharing exercise that takes place. You get so much good stuff from that you can fill a book with it !

So what I am going to do this year is put together a short video detailing some of the things I learnt on the Internet marketers cruise – simply because there are far too many things to list in a newsletter.

Give me a couple of weeks and I’ll send you a link  to the video…

HOWEVER – In the meantime – here are some interesting tools that people told me about.

(By the way I discovered at least 30 to 40 new tools, way too many to put here, so what I’ll do is spread them over several newsletters !)

Tools

https://www.zopim.com

Not quite sure who told me this but it was probably at two in the morning at Pizza and Profits. Apparently by putting a live chat window on a sales page you can drastically increase conversion rates!! This is definitely something I’m going to try out.  Zopim is the tool he recommended.

http://www.abbyybcr.com/en

This is a business card scanner for your mobile phone. You take a photo of the card and all of the text is instantly converted and entered into your contacts list. You can then set it to automatically send out an email. This is great for networking events.

https://getmevo.com

This is a really cool little gadget which I’m definitely going to order. It’s a single camera that does the job of a multi-camera shoot. Go look at the video on their website to get an idea of what this camera can do. If you put on workshops or seminars or like to do live video streaming on Facebook you probably want to get this camera. The only downside is  it only works with iPads or iPhones.

http://www.towerdata.com

This is similar to Facebook’s audience insights tool. You upload your email list to tower data, and they will clean your email list, and also give you extra data for all of your contacts. The extra data can be things like demographic  information, how much people earn etc. powerful stuff!!

Books

 The Ultimate Sales Machine (Chet Holmes)

How I Raised Myself From Failure (Frank Bettger )

Infusionsoft Mastery ( Troy A. Broussard) I just ordered this one on Amazon….

 

Would you like to come with me on the next Internet marketers cruise?

The Internet marketers cruise  is a very exclusive event. In fact it usually sells out nine or 10 months  in advance!! Which is why you don’t see any advertising for this event!

Cruise Crowd

300 people have already bought their tickets! This is not hype this is fact!

I’m looking to bring 10 people  from my Licence Partner Team and my email list on the cruise next year.

What I’d like to do is run several masterminds either over breakfast or over dinner on the cruise. This will only be available to the first 10 people that book.

 

These mastermind sessions will be all about you. How you can build your business in 2018. How you can make your first $10,000. During the cruise we will also work on your plan.

That’s why I am limiting it to 10 people.

Book your place now 🙂

In fact several people from my list have already booked places on the 2018 Internet marketers cruise,

 

 

The 2018 cruise will last for eight days and you can book a ticket for only $1,098.00 per person! Remember that’s fully inclusive of all your food!!

The great thing is you don’t have to pay the full amount up front! You can simply place a $300 deposit per person today and the remaining balance needs to be paid  later in the year.

If you’d like to come on the cruise you do need to book your ticket within the next  2 to 3 weeks before all of the  places are taken!!

Where else will you get to hang out with some of the worlds best known Internet marketers and also have a chance to hang out with Sarah Staar over dinner and on the beach!

Book your place now 🙂

All the best,

 

Sarah Staar

 

http://sarahstaarnewsletters.com

http://sarahstaarproducts.com

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Sarah Staar IM Newsletter – Cold Wet and Windy

No no……. that’s not me that’s windy !!

I am spending Christmas in a house up in Northumbria, near to relatives of my sister’s husband. The house is in a National Park where everything is strictly controlled to keep modern civilisation from spoiling the historic beauty of the land.

sarahonhill

Not far from here is Hadrian’s Wall, built by the Emperor Hadrian in the 2nd Century AD to mark what was effectively the northern limit of the Roman Empire. (1800 years ago and it’s still standing – they don’t build them like that anymore !)

So this morning we went for a family walk amongst the hills, moorland, and forests of the area. The temperature here is about + 4C / 40F. The wind is about 20 miles per hour.

And then it started raining……. Fortunately, some among us decided to turn back early and got the fire going, so when the rest of the party arrived back soaking wet the house was reasonably warm.

I can see why the Romans invented hypocausts and underfloor central heating. Nevertheless I can understand why the Romans didn’t hang around here for long……

Getting away from Modern Technology

I am quite comfortable with modern technology, but I use it rather than have it use me, if you see what I mean.

Certainly what is going on in Facebook is something I stay clear of, and I don’t need to chase attention or “likes”.

And email…… well I use it for business but again I don’t feel the need to be in 24 hour contact with it either to run my business or keep in contact with stuff.

I mean, like, what is really important ?? And do I have to respond right now ?? And sometimes I think that mobile phones, the internet, gmail, and Facebook are more curses than blessings because they are just so intrusive and create that “knee jerk” response.

Dave is of a similar view and is trying to keep the technology in France unobtrusive. Now the house we are staying at has no internet access at all.

It sits in a fold in the ground and consequently there is no mobile phone signal. There is no wi-fi. There are no outdoor lights (apparently because in a National Park light pollution is a big No No)

Then I spotted that the owners house has 2 way satellite broadband, identical to the system we have in France. I chatted to one of the owners and asked if they had thought about offering broadband and wi-fi as an upsell.

From their reaction you would have thought I was proposing building a nuclear reactor next door !!

=======

Angela and Kathy on my support team have created and launched their first product called “AdSense HQ” (round of applause for them please !!)

Adsense is where you put Google adverts on your site and you get paid by Google. It works well where you have a niche of customers and you build sites to match.

It’s more of what I call a hobby income, but it does have the virtue of being “fire and forget ” You do the work once to build and market the site and continue to get paid week after week for years to come.

I have a few sites I built way back before I got into internet marketing properly and they still generate me a bit of money each month.

So if you are looking for something to do this Christmas then check this out Adsense HQ

Tools

WHOIS This is a tool to look up domain name information such as who owns a website and IP address.

https://who.is/

Royalty free music

http://incompetech.com/music/royalty-free/

Royalty free stock photos

https://pixabay.com/

All the best,

 

Sarah Staar

 

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

Affiliate Tripler

This is a wordpress plugin that enables an affiliate to drop multiple product cookies on a purchasers site whenever it is visited by a customer sent there by an affiliate.

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Sarah Staar IM Newsletter – I Was Wrong….

Making Facebook Advertising Really Work – Part 1

I want to share with you a little story about the last few days..

This is absolutely true and has more than a few tips and hints in it for you…

So last Monday I decided to set up a brand-new video-based ad campaign on Facebook.

I spent most of Tuesday setting everything up, shooting the video, editing it, creating the Facebook ad campaign and getting everything  perfect.

I was super excited because this was a brand-new technique I was trying out and in my mind  I thought it couldn’t fail…

 

I was wrong….

 

The campaign flopped and didn’t work at all…..

And then I remembered last week’s newsletter all about pattern interrupt, and it occurred to me that my advert looked just like everybody else’s.

I needed to make my Facebook ad stand out and look different, In other words, I needed to use some pattern interrupt to get attention.

The purpose of my advert was to send people to a squeeze page for the “37 Free Marketing Tools” ebook.

So, totally on the spur of the moment this is what I did…

I printed out the cover of the book and glued it to a piece of cardboard.

Got in the car and headed for the beach.

(It was an incredibly windy day and cold)

I figured if I could get some photos standing on the beach holding up my banner for my new product this would be totally different  to most adverts.

Now get this, I had the idea and within one hour I had implemented it…….

No fancy photographers, just  a quick snapshot using my phone…

It was more important to me that I tested the idea before committing lots of time to it…

This is how my advert looked….

37 free tools

 

Straightaway the advert started to convert. After a bit of split testing of different demographics and different targeting  I eventually got my click through rate up to 3%  which is incredibly good for Facebook.

The squeeze page was also converting at between 60 and 75%!! These are some of my best results ever..

So what’s the take-away from this story ?

– Don’t give up, analyse what might be going wrong and try again.

– Measure and evaluate your campaign.

– Keep refining your audience segmentation and targeting.

– Don’t waste time trying to be perfect, just do it !

ITS RESULTS THAT MATTER !

 

Missing the Point – Part 2 of the Story

However, the advert did get some negative Facebook comments.

One guy (a professional illustrator and artist apparently) went on about how bad  they thought the photo was.

I guess he was offended  that I wasn’t using a professional photographer and a lighting setup on the beach???

 

 

(Thanks  Philip for your support – and you clearly understood what was going on !)

I suppose yes the photo isn’t technically  perfect – but the point is that it got the job done.

One of the major things about online marketing is that you can test stuff out quickly, Dave calls it “sandboxing”, without spending lots of time, money and effort.

Time and time again I see people fail online because they spend too much time  doing the wrong things.

Too much time  building their website.

Too much time designing their logo.

Too much time designing their header graphic..

You get the picture, sometimes you just need to throw something up quickly to see if it’s going to work. In my experience, the things I’ve thrown up quickly, kind of on a whim, are the things that get me massive success.

 

And there is one final point.

 

What I have found is that the more slick and professional I make my stuff look, the less well it works, sometimes the less-than-perfect finish lends an air of authenticity…

So I hope that was  a useful little story for you….

 

Movies: The Arrival

the arrival movieOkay before I give my opinion on this film I have to make something very clear.

There will be a lot of people that will absolutely hate this film and find it incredibly boring.

However, there are a lot of people, including myself, that think this is potentially a science fiction masterpiece with a plot and scenario that hails back to the golden era of science fiction – it’s very JG Ballard I think.

I don’t want to give too much away if you haven’t seen the film but I have to say that I think this is one of the best betrayals of truly alien thought patterns that I’ve ever seen.

 

Last night Dave and I went to Chichester to see this film, not expecting very much as the film had had some bad reviews. However we were both stunned.

My one criticism of the film is the fact that they mis-used Forrest Whitaker.

He’s such a great actor but yet they didn’t really give him a decent role, what a shame….

Tools

Case convert

Sometimes when creating squeeze pages or sales pages  you need to write your headlines  in UPPERCASE, lowercase, Or Sometimes You Need to Write in Title Case.

Case convert is a  very simple online tool, you can paste your text into a text box, click a button, and it will convert your text into, uppercase, lowercase, title case. I use this tool all the time. Yes Microsoft Word will do the same thing but it’s too difficult for me to use. Case convert is one of those tools I seem to use all the time and the best part is it’s free  to use.

Have a great day whatever you’re doing,

 

Sarah Staar

Products recommended by Sarah Staar.

The Affiliate Black Book.

This is the product that got me started in this business back in 2008.

This book/manual  was the guide I originally followed and had massive success with when I first started. Why am I recommending it?  Because when I was a beginner  I followed this step-by-step, and it worked…

Watch my video review  of this product  below.

http://www.sarahstaar.com/the-affiliate-black-book-3/

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

Affiliate Tripler

This is a WordPress plugin that enables an affiliate to drop multiple product cookies on a purchasers site whenever it is visited by a customer sent there by an affiliate.

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