london lunch

Sarah Staar IM Newsletter – James Bond, Tax and stuff..

Had the whole Sarah Staar Business School support team together at the London Lunch.

We had a real blast, not just at the London Lunch but also the night before when we all went out for a team dinner..

Angela from the US. 
Kathy from Scotland 
Sue from London 
Catherine from Margate 
And me..

You know, its really great to see people who are valued members of my team enjoying themselves and growing through what they are doing.


the team









**** New strategies *****

Have a look at this video on my blog, in the video I explain how I discover new affiliate marketing techniques.

Go to the video now 🙂

If you want to discover the strategies that the most successful Internet marketers are using right now you need to see this video.

USA Road Trip

So late next week I am off to the USA for a road trip, a road trip with a difference.

It’s with my mother. We are going to be landing in Chicago and going on from there to Iowa.

Why Iowa ?

Because it’s where my Great Aunt lives…..

How she got there from the UK is a story I will keep for another day, but it’s not the first time I have visited her.

Now Mum and I will have a few days to spare, so I was wondering…

– can you suggest any cool places to go and see in or near Chicago ? 
(are there any real original/authentic blues clubs with live music still around ?)

(no not the tourist ones !)

– are there any good Internet Marketing meetups in or near Chicago ?

– what cool places are there to see over the border in Canada ?

New Products

I’m thinking about creating some new products in the $200 to $500 range and was discussing this at the London lunch last week.

And then I had an idea, why not ask you guys and girls what you thought ?

And specifically what sorts of things you were interested in…

So what interests you the most. Is it……

Below is a link to a quick survey.

 Please help by letting me know what you’re interested in:-)

This isn’t the start of a hidden sales programme or something crazy like that.

I really want to know, and, yes, your opinions are important to me.

How to Pay Almost No Tax – in the UK and the US !

 There was a very good BBC documentary a while ago called “The Town that took on the Taxman”.

You can find numerous versions of it on YouTube and also on the BBC iplayer.

Dave has been busy working on a similar structure for Sarah Staar Business School and if you haven’t heard from him for a while, it’s been because he’s been going through a process of agreeing our accounts with the US tax authorities.

If you want to know how to avoid paying tax in either the US or the UK, or both, then Dave is thinking about running a special webinar at the end of October just to introduce you to the principles.

What Dave has put together is appropriate for anyone who creates their own products, and especially where the products are knowledge-based products.

It’s totally legal and ethical.

And it puts you on the same tax footing as most multi-nationals, including Starbucks, Apple, and VolkswagenAudi Group.

Let me know if you are interested..

This Weeks Movie

 Well I hate to admit it but yes it’s true, I am a great fan of the James Bond movies.

James Bond

Dave teases me that all I need now is a white cat sitting on my lap..

Anyway, last year I purchased the James Bond “Bond 50” Blu-ray box set.

Every James Bond film ever released, with all the old ones digitally remastered into the Blu-ray format.


And for the past six months I’ve been systematically working my way through all of the films.

Two nights ago I finally reached the last movie in the series – Spectre..

I really enjoyed watching it, the script was well written, and the film was very well directed.

I think Spectre brilliantly closes a lot of open loops that had been opened in previous films over the years.

I really enjoyed it and I think it breaks new ground for a James Bond film.

Definitely worth watching, but make sure you watch the other two films in the sequence first…

Quantum of Solace 

Which is my favourite Bond films?? 
Who was the best Bond??

I think I’ll leave that for another newsletter.

All the best,


Sarah Staar

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We Decided To Name Her Alexa

We have a new arrival in the Sarah Staar household and her name is Alexa. I’ve been telling Dave for the last month that on 28 September things were going to change!

At 3:30 PM yesterday afternoon the postman knocked on the door and handed me a parcel.

I opened the box and unpacked Alexa…

Alexa is Amazon’s latest product it’s an artificial intelligence product called Echo.  You plug it in and then it responds to voice commands and can do various different things for you, oh yes and it also replies back…

You can ask it simple things like,

“Alexa, What’s the weather like tomorrow”

“Alexa, How many teaspoons are in a tablespoon”

“Alexa, How do you spell…..”

“Alexa, What’s the traffic like outside”

“Alexa, What’s on my calendar tomorrow”

“Alexa, What’s 10,000 ÷ 30”

You can also give it commands like,

“Alexa, Add newsletter to my to-do list”

“Alexa, Add bread to my shopping list”

“Alexa, Play me some jazz music”

“Alexa, Dim the lights”

“Alexa,Tell me a joke”

“Alexa, Wake me up at 9 AM”

“Alexa, Add call Mum to my to-do list”


This sort of reminds of when I was an eight year old child and had just watched the film “2001 a Space Odyssey”. I remember wishing I had an artificial intelligence device like HAL the computer on the spacecraft.

So when I heard that Amazon was releasing an artificial intelligence device called Echo I had to order one.

Okay so it’s not perfect, There are lots of commands it doesn’t understand such as complex questions. I guess it is going to start learning and get better over time.

I have a very strong feeling this is the start of something revolutionary in everybody’s life.

While very much a first stage product, you can still see the potential here.

I do have one thing that worries me slightly..


I’m currently watching 2 TV shows at the moment, Battlestar Galactica this is a tv show where artificial intelligence and robots have taken over a world.

And Persons of Interest, a TV series where one Artificial Intelligence is fighting another Artificial Intelligence via human proxies for control of the US…

And of course HAL goes sort of insane in 2001

Dave teases me about what will happen when all the Alexas link together.

He keeps referencing Skynet (from the Terminator movies) and Transcendence.

I did ask Alexa this morning if she intends to take over the world and kill all humans, she kind of skated around the subject and didn’t give me a straight answer!



Casino Jack



I saw quite an interesting film last night called Casino Jack. An amazing performance from Kevin Spacey. This film is a true story about Powerful Washington lobbyist Jack Abramoff.

It’s a story about corruption, power and money. The film kind of reminded me of Wolf of Wall Street. It’s a real eye-opener to how the American political system works…


Its also a great story about what happens when people lose grip with reality…





London Lunch

I just got an email from Martin Avis to tell me that there is still a couple of places left for tomorrow’s London lunch. I’ll be there so if you want to meet up book your place below.


London lunch 🙂


Have a wonderful day whatever you’re doing,


Sarah Staar

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How To Sell Virtual Reality Headsets

For the past few weeks we’ve been enjoying unusually hot sunny weather here in the UK, to such an extent that I actually now have a sun tan for the first time in several years !

Last Monday was a holiday here in the UK so I jumped in the car, risked the bank holiday traffic, and drove to Bournemouth.

Wow ! what a beautiful place…. I loved it so much I’m now thinking of moving there !

Dorset Beach












When I am out and about you might have noticed I have a tendency to park my brain in autopilot and let it wander off.

Well, for the last couple of years one of the things on my to-do list has been to write a book talking about how I see the world and my early experiences growing up.

The things that have made me the person I am today and the main influences in my life.

Being dyslexic it can be quite daunting writing a book and to be honest this embryo book is one of the main reasons that I have ended up with a suntan!

You see I came up with quite a novel way of writing my book. I’ve been using the audio recorder app that I have on my phone. I plug my hands-free kit into my telephone and take a one hour walk down the beach and dictate a chapter of my book.

Next I download the audio recordings to my computer, edit the audio file, cutting out any bits I don’t like. I then send off the audio recording to be transcribed.

I then edit the transcription, tidying up the grammar. Hey presto I have a chapter of my book.

This process seems to be working incredibly well and is enabling me to get 3 chapters completed every week!

I’m hoping to have the book finished by the end of September.

Pattern Interrupt

Virtual Reality HeadsetOn Tuesday I celebrated my birthday.  Dave took me for a drive in the country, visiting  a lovely country pub, having a meal out, and finishing off with a movie.

On the way we stopped at a petrol station  (a gas station for those of you in the US) and was totally taken aback !

I was paying for my fuel when I noticed a display in the shop selling of all things, get this,  virtual reality headsets!!!


I made a joke to the guy on the checkout saying “I bet you sell loads of those…”

He replied.. “actually yes we sell loads of them, its people who clip their mobile phones into them !!”

This is a pretty good example of what I call “Pattern Interrupt”

Changing the context from what people expect to what they don’t.
It just goes to show that pattern interrupt works incredibly well offline as well as online.

My most successful use of pattern interrupt came from my Affiliate Formula X sales video.

This is a sales video I did in my car and it was very different to my competitors sales videos.

When people watch a sales video they normally expect to either see a PowerPoint slide presentation or a presenter standing in a studio reading a carefully crafted script.

In my Affiliate Formula X video I’m driving along in my car speaking very much off the cuff.

Classic pattern interrupt… As a result this sales video converts at about 7%.

Have a look at the video now 🙂

The Next London Lunch

After much badgering Martin has finally fixed the date for the next London lunch.  Friday the 30th of September.

For the first time ever I’m going to be attending with the full team from Sarah staar Business School,   Angela  who has flown in especially from the USA,  Kathy who’s coming from Scotland,  Catherine,  and possibly Su.

Book your ticket for the London lunch now 🙂

If you’ve never been to the London lunch it’s the ideal place to meet new people in the Internet marketing community.

We all have lunch in the restaurant and then spend the rest of the afternoon and evening chatting in the hotel bar.

The London lunch has a great mix of people.  Complete beginners through to Internet millionaires.


 War Dogs

I always love films that have an entrepreneurial feel about them.  True stories about how somebody made a fortune.

War Dogs is based on a true story about how two ordinary guys ended up as international arms dealers!!

I saw War Dogs with Dave on my birthday and we both really enjoyed it.  At times it’s absolutely hilarious.  But at other times it can be quite dark.

Overall Dave and I both thoroughly enjoyed the film. This is one I will definitely be getting on Blu-ray.


The Everything Store

This is a book about and how Jeff Bezos Started the company and grew it to be the largest online store in the world,  the everything store.

I have to say after reading this book I’m not very impressed with how Amazon treats its staff and competitors. They can be a bit of a bully at times.

The book opened my eyes and has taught me a few lessons in how not to run a company!!

I think Jeff Bezos has been so focused on expanding Amazon,  that he doesn’t really care about the collateral damage he has caused along the the way.

Not the best book in the world, but I think I definitely learnt some lessons….


All the best,

Sarah Staar

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