As you probably know, a couple of months ago I purchased a brand-new Tesla model S electric car. I picked it up from the showroom and drove it home.
When I got home I carefully backed it into the driveway and got out of the car. One of my neighbours was watching and walked over to my car and asked me a question when I got out.
“What exactly is it that you do for a living?”
“I’m an Internet marketer”, I replied
Jim, my neighbour, had a blank look on his face, “What does that involve?”
I proceeded to tell Jim that I sold information products on the Internet and had an email list.
I think he was none the wiser and I’m sure he still doesn’t really understand what I do for a living.
This is a common problem Internet marketers face. To be honest usually I don’t want to get into that conversation because it takes too much time to explain to people what I do.
If I don’t want to have that conversation with people I just tell them I work in IT.
After my conversation with Jim it got me thinking, I needed to come up with a better explanation of what I do for a living.
A lot of people I meet at events and parties could be potential customers so after a lot of careful thought I’ve come up with a new explanation for what I do for a living.
Now when somebody asks what I do for a living now I say,
“I help people retire 10 years early with twice their current income”
This statement is designed to get people to want to be on my email list and learn about Internet marketing…
I’ve used this explanation of what I do for a living several times now with great effect.
For instance a couple of weeks ago I was at a party with my mother. This was a party mainly consisting of musicians.
During the afternoon a couple of different people asked what I did for a living.
Well I have to say it worked incredibly well. When I told people what I did for a living, I help people retire 10 years early with twice the current income, I had their full attention.
“Can you show me how to do that ?!… Was the typical reaction I got.
After a brief explanation of what information marketing was I handed over my business card and told them they could join my email list.
I have realised that this is a fantastic way of getting new people to join my email list!!
In fact I’m in the process of creating a brand-new free product which I can offer to people after I tell them what I do for a living. This product will be offered on the back of my business card.
Can you guess what the product is called?
“How to retire 10 years early with twice your current income…”
I should have the product finished within the next couple of weeks and some new business cards printed up.
I’m going to create a special tracking link just from my business card so I can track,
- How many people have signed up
- How much money I’ve made from those people
I’m going to report back in my newsletter in six months time and let you know exactly how many people have signed up to my email list, just from me personally giving out business cards to people.
I’m also going to tell you how much money I’ve made from those people.
Watch this space!
London meet-up video
Last week was the second London meet up, thanks to everybody who attended. This will be the last meet-up until September, holidays and the rest getting in the way
During the meet up, I did a one-hour training session all about how to make $10,000 a month with an email list.
The good news is that I brought along my video camera and filmed the whole event. If you would like a free copy of the video you can get it below, no opt in required.
Who wants to meet up in London on Friday?
My good friend Martin Avis Avis is hosting his London lunch this Friday.
If you’d like a chance to meet up with me personally I would be delighted to have a chat over lunch.
The London lunch is a pure networking event no selling or pitching, just lunch.
Did you know…
Earlier this month I attended the first ever Cardiff Catch-up. This is a bit like a London Lunch but in Cardiff. One of the reasons I love these types of events is because I always learn something new.
Instead of keeping all these things to myself I thought I would list them in a special section in my newsletter.
The section is called “Did you Know”
What did I learn? Well I learnt loads of stuff but this week I will tell you about one particular thing that I think is pretty cool.
You can put a Facebook retargeting pixel within an email broadcast.
Woo hoo !!
If you don’t know how important that is to efficient use of traffic – drop me a line !
The Hatton Diamond Job
A few years ago one of the biggest robberies of all time was carried out in London. The Hatton Diamond safety deposit box robbery.
The funny thing about this robbery was it was all carried out by criminals in their 60s and 70s.
One of the robbers even used his over 60s free bus pass to get to the job!!
Anyway they made a great movie all about it. It’s humorous but mainly based on fact.
It’s kind of filmed and edited in the same style as Snatch. I thoroughly enjoyed it and would definitely recommend it.
All the best,
Yesterday a large chunk of the Internet stopped working!
As you’re probably aware a lot of things we do online and on our phones uses something called cloud computing and cloud storage.
One of the largest companies on the Internet that handles cloud computing is Amazon S3. Yesterday one of Amazon’s major data centres unexpectedly shut down causing chaos across the Internet!!
Everything from entire websites to tracking programs, mobile apps, email servers and loads more stuff stopped working for around six hours yesterday.
Some of the companies that were affected were:
And the “outage” also affected several people doing product launches yesterday…
Hmmm.. glad I wasn’t one of those…
The stupid thing is this could have all been avoided….
When you upload content to Amazon S3 you have two choices, you can either upload your content to a single server, or you can use their CDN service.
The CDN service replicates your content to multiple locations around the world, so if one data centre fails your content will still work.
Whenever I have something that absolutely has to work I always use Amazon CDN, Amazon calls this Amazon Cloud Front.
Whenever you upload content to Amazon they give you this option however for some reason very few people use it. I guess things might change now…
I’m actually quite shocked that companies like ClickfFunnels and Wickedreports don’t use the Amazon CDN Cloud Front.
I think I am going to write a letter to Clickfunnels and Wickedreports next week about this!!
After all, ClickFunnels is sort of “mission critical”, not just to me but to other people as well and for them to risk hitting their clients businesses like that is.. Well.. at least negligent if not downright careless.
So the simple moral of the story is if you’re using Amazon S3 always create an Amazon cloud front bucket. This will protect you from any data centre outages in the future….
New video on blog – 5K Per Month Case Study
I’ve just uploaded a brand-new video to my blog – 5K Per Month Case Study – Creating videos and getting free traffic.
This is the second video in the series about video marketing. In the first video I shared with you how I get traffic using YouTube advertising and how I made $30,000 using YouTube advertising.
Below is a link to Mondays video.
And a big “thanks” for those of you made all the positive comments and feedback about Mondays video. It was a pleasure making the video for you.
Please let me know if you’d like me to make more videos like this…..
Movies – Snowden
Yesterday I settled down to watch a movie I have been wanting to see for a long time – Snowden.
In case you had forgotten Snowden is the guy that copied loads of secret documents from the NSA in America and released them via Wikipedia to the world.
This is an absolutely brilliant film by Oliver Stone.
This movie is about The NSA’s illegal surveillance techniques, Prism, and if you’ve ever seen the TV show Persons of Interest there are some very interesting parallels, a case of fiction unknowingly parallelling real life !
It’s incredibly gripping and a massive eye-opener. As an Internet entrepreneur this is a must watch!
According to how you see things, Snowden is either a defender of democracy or an out and out traitor..
I suggest you watch it and make your own mind up !
Must go now as I have loads of stuff to do before my road trip to London tomorrow.
Tomorrow I’m heading off to the Broadcast Expo in London, BVE. On the way I am going to stop by the Tesla garage to find out what the ETA is on my new car.
All the best,
Wow I can hardly believe I’ve made over quarter of a million dollars sitting in the front seat of my car !
How did I do this?
Am I the world’s most expensive uber driver?
Maybe I’m an exclusive getaway driver?
Well, the simple answer is, sales videos. As you probably know I’ve made a couple of sales videos sitting in my car such as Affiliate Formula X.
And as you may know from previous newsletters – its called “Pattern Interrupt”
Well the time has come to sell my trusty range Rover Evoque. I’m planning to upgrade to an electric car, a Tesla model S.
I will miss my Range Rover, however, as it’s been an incredibly reliable car and great fun to drive. Also, as it’s been my first ever car I will be sorry to see it go.
I’ve never actually sold a car before so I wasn’t sure how to go about it.
I came to the conclusion that the best thing I could do was take lots of photos and also make a sales video!!
If you’re interested in buying my car you can view it on
Anyone who buys my car I would be happy to throw in some free coaching as an extra bonus!!!
I think we over ordered again!
I just love Indian food, I enjoy cooking it and I also enjoy going out to Indian restaurants.
However, it can be quite hard to find Indian restaurants that serve good food!!
One trick is to see if a menu has any special order items on it. My local Indian restaurant round the corner has such items on it.
One was a leg of lamb. The menu stated you needed to give at least 24 hours notice.
Ok, so I had to give this a try.
I phoned up the restaurant and ordered a leg of lamb, they seemed a little bit surprised, I guess not very many people order this!!
We turned up to the restaurant and there was a table reserved for us. The waiters wheeled out this leg of lamb on a trolley and everybody in the restaurant turned round to look!
Wow, the meat was falling off the bone. We had a fantastic meal but we definitely over ordered!!
We took the rest of it home. So far we’ve had sandwiches, and I have also made lamb curry out of the remains.
It was actually incredibly cheap for what it was. It cost £50 for the leg of lamb, however this probably would’ve been enough to feed at least four or five people.
So if a group of people want to go out to an Indian restaurant this would definitely be worth considering….
Where do high ticket sales come from?
A lot of my success has come down to one thing, and that is video marketing of some sort.
Getting affiliate review videos ranked in Google
making sales videos, sometimes in my car!
Outsourcing video production
In fact most of my high ticket sales, $2000-$10,000 come as a direct result of somebody seeing a video on YouTube!
Because of this, I have decided to produce a brand-new course teaching everything I know about how I make money with video marketing.
If this is something that might interest you please reply to this email.
Infusionsoft Mastery by Troy A. Broussard
This is a book that was recommended to me on the Internet marketers cruise. If you’re in Infusionsoft user this is a definite “must-read”.
It Is not really a technical manual it’s more of a book on sales strategy and behavioural marketing.
I bought both the paper book and the Kindle book.
Some books don’t have an audible version, audible is an audiobook service.
However I do have a Kindle which has a text to speech function. This is a function that was discontinued due to writers objecting. I guess they wanted an extra fee if a machine was reading out the text????
Anyway the Kindle DX (currently discontinued and was only available in the USA) has this feature.
If you want to get one you have to get one on eBay, that’s where I got mine.
Whenever I go on a long car journey I set my Kindle to text-to-speech and get it to read the book to me and that’s exactly what I did with Infusionsoft Mastery!
Last night I watched a fantastic film called Imperium. This is a story about a young FBI agent who goes undercover to infiltrate a white supremacist group that’s plotting to build a nuclear device.
The interesting thing about this film was, it was all about how to influence people.
One scene which I found interesting was, when the FBI agent was getting advice from a colleague, the colleague told him that the only training he needed when working undercover was in this book.
“How to Win Friends and Influence People”!
The great thing about this film is he actually uses his brain to get out of tough situations rather than just running around with a gun!!
A great suspense thriller.
All the best,