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Sarah Staar IM Newsletter – Absolutely gob smacked

At 10pm on Wednesday I saw a post on Facebook advertising an Internet marketing meet up in Glasgow.  One of the things I love to do in life is make snap decisions. Personally I don’t see the point in thinking about something for days or weeks. I prefer to just get on with it and take massive action.
RedTesla

 

OK so I thought about it (for all of about 10 seconds !!) and then decided to set off the next morning for the first major road trip in my new Tesla electric car.

 

 

 

 

CongratsTesla

 

 

It was funny when I walked into the showroom last week to collect my new car, there was a big sheet over the car and a sign next to the car which said Sarah Staar’s Tesla.

 

 

 

 

 

RedTeslaCovered

The staff in the showroom gathered round and said 123 then pulled off the sheet to reveal the car.. Pretty cool hey…

 

 

 

 

 

If you’d like to see a video of the reveal it’s on my Facebook profile page.

The thing I love about Internet marketing is the freedom it gives you to do stuff when you want and how you want.

So I set off on Thursday morning and drove to my first stop, which was Bristol, (yes I know it’s not exactly en route !) to meet up with my good friend Deborah and chat about a project she is working on for me.

Now I got this Tesla just in time to take advantage of their free supercharger network.

VolvoCharging

 

So I charged the car up in Bristol at a supercharger point and was absolutely gob smacked at seeing a Volvo plugged into one of the Tesla chargers !!

 

What ???

This is like someone stealing your petrol at a service station….

I hope the person that owns AE17 TEY has a good reason for using a Tesla supercharger.

A second Tesla owner pulled up and we proceeded to have a conversation about this,  we were both rather puzzled…..

It’s quite funny really, I guess I’ve joined the Unofficial Tesla Club…  whenever I charge my car and there’s another Tesla owner at the charging station we seem to strike up a conversation…  great fun.

Glasgow is a bit of a hike up the road from Bristol, normally I wouldn’t even consider going that distance in a car – just too tiring.

But I paid for the autopilot feature in my Tesla and I’ve been testing it out on this trip, and yes the car actually steers itself!!!  kind of self driving…  I have to say it makes long trips much more bearable and actually quite fun.

And it’s very safe by the way..

The great thing is since the car is driving itself it’s giving me the time to catch up on reading some books…

Don’t worry I’m not actually physically reading them with my hands nowhere near the steering wheel !!

I’m using Audible, which is a service which reads books out to you.

This is an absolutely brilliant app to use if do any kind of long distance travelling.

This means driving a car is no-longer wasted downtime, we are now able to timeshift.

 So what books have I been reading on this trip ?

The Innovators

inovators

 

How a group of Hackers, Geniuses, and Geeks created the digital Revolution.
This is a very interesting book and tells the story about how our world of Digital Tech came about.

I’ve only read about a quarter of the book so far, covering the development of the computer and the transistor. The lessons I’ve learnt so far from this book are :

– don’t try to do everything yourself,  surround yourself with experts and motivate those experts to do brilliant work for you.

– also don’t get stuck in your own ways of doing things,  be prepared to admit that you’re wrong and be prepared to change how you do things.

 

 

Anyone Can Do It – my story by Duncan Bannatyne

anyonecando it

 

I just started reading this book this morning,  but so far I’ve learnt :

– you don’t need to be first to the market with an idea,  you just need to do it better than anybody else.

 

 

 

 

 

 

 

Gotta go now as the  networking event is about to start,

 

Sarah Staar

 Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

WSO Like a Staar

This teaches you how to set up a product to sell on the Warrior Forum.

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Sarah Staar IM Newsletter – How Things Change

While I was doing some research for the Video Hacker Pro product I dug up lots of stuff about video.

 The most interesting was that more than 50% of video watched is on mobile devices, mainly smartphones.

And while a lot of it is short clips (under 10 minutes) more than half is videos of 30 minutes or longer.

And the reason why people are doing this is time-shifting.

If you are on a tube, bus, train, or just standing in a Starbucks queue, what is easier than just taking your headphones out and catching up on something ?

I know I download videos to my phone, either episodes from series, films, or instructional videos, and I watch them whenever I am in a waiting room – latterly when hanging around at an airport !!

 

Which has got me thinking….

 

How many of you are reading this Newsletter on your smartphone ?

How many of you are watching my videos on your smartphone ?

As you know, smartphones are becoming more and more common, for a lot of people it’s their main computer!!

smartphoneWhich probably explains why a few of you have emailed me and asked if I could create a Sarah Staar App.

No problem, this is something I’ve decided to put on the top of my to-do list.

But I need your help on this.

I don’t know what you guys might want to see in a Sarah Staar App ?

And what you would want to use it for ?

 

 

 

 

Some things that I think you might want are:

Easy access to my latest newsletters

Access to my newsletter archive

Weekly free Internet marketing videos

Audio Pod casts from Sarah Staar

Assume that the App will be free by the way…

So I can use your help!

I need to find out how many people would be interested in my new app…. So if this is something that interests you simply reply to this email, and insert the single word YES.

I will then get back to you and we can have a more focussed discussion about what you want to use it for and what you want it do !!

In preparation

I’m starting to get super excited as next week I get my new Tesla model S!

Now it doesn’t make much sense to get the car without having thought how you are going to charge it at home.

 

electricpointinstallSo in preparation I had a car charger installed in my driveway this morning!!

The guy that installed it said to me  “Sarah you now have a petrol station in your front garden”, which I thought was quite funny.

I opted to go for a Rolec home charging unit because of the modular design.

In this design the charger is made up of standard components which are available in pretty much any electrical wholesaler.

 

Most charges are sealed units and if something goes wrong when the warranty runs out you need to buy new charger!

 

Now, the great thing about having this charger installed was the government paid 75% of the installation cost!!

Which is great, but the application form for the government grant was a) very long and b) clearly hadn’t gone through the “Simple English” process !!

So it was a team effort with Dave and I filling the form out (on an

chargingpointIpad if you will)

This enabled me to get the 75% discount on the installation!!

Pretty cool considering that I also got a £5,000 grant from the government towards my new Tesla model S, and I don’t have to pay any road tax.

As a “by the way” I have also changed electricity supplier to Ecotricity, the main benefit being that I get to use a bunch of medium amperage chargers for free, and these chargers are scattered around the UK at more than 300 points.

 

 

 

 

How things change

When I first started marketing online I didn’t use Facebook, in fact I got all my information from Internet marketing forums, such as the Warrior Forum.

A couple of years ago the Warrior Forum was sold to “UpWork”  and, in my humble opinion, things started to go downhill.

Yesterday I logged onto the Warrior Forum, for the first time in six months and I was horrified.

The forum is now full of advertising, and they seem to have also removed forum signatures!!

It’s a real shame because the Warrior Forum used to be really good place to discover new marketing tactics.

Now it just seems to be full of junk.

Facebook groups seem to have taken over BUT I find Facebook Internet marketing groups a bit chaotic. It’s very difficult to find information, for instance with a forum you can do a simple keyword search for a topic and find all the forum threads to do with that subject.

You can’t really do this with Facebook.

I’m now in the process of looking for a new Internet marketing forum to join, or should I create my own??

Free Tools

Audio book app

Listen Audiobook Player

 

One of the things I love to do is listen to audiobooks, especially in the car. The service, or rather the app, which I use for this is called audible. It’s an Amazon service, which means you can buy audio books on Amazon and they are downloaded to the app on your phone.

The great thing is you can listen to the audio books at twice normal speed. Other cool features include things like, if you only listen to an hour of the audiobook, you can come back tomorrow, next week, or next year, and the App will remember where you last left off from.

For a long time now I’ve been looking for an app that would do a similar job except with downloaded MP3 audio files.

You see I’ve got loads of audio interviews, seminar recordings etc that I’d love to listen to in the car but it’s a bit impractical using the audio player that’s built into my phone.

Last week I discovered a brilliant new app called “listen audiobook player”. It costs about two dollars but is definitely worth the investment.

It seems to do all the things that audible does but with downloadable audio files, definitely well worth a look if you’ve got loads of audio files on your PC you’d love to listen to on your phone.

Must go now because I’ve just realised I spilt a small drop of coffee on my white sweater!!! I’d better run down to the washing machine!!

 

Talk soon,

 

Sarah Staar

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

WSO Like a Staar

This teaches you how to set up a product to sell on the Warrior Forum.

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Sarah Staar IM newsletter – Did Trump Use Pattern Interrupt ?

usa voteIs there anything to Trump’s success, other than he just simply found a group of voters that had been ignored by everyone else, politicians and media especially ?

Some of his interviews have been very revealing, to those of us who are into “why” stuff actually works.

Whether you are for or against Donald Trump you need to take a step back  and think hard about how he actually managed to pull it off, especially when everything was so stacked against him.

Let’s look at the cold facts for a moment….

 

 

Start with Hilary Clinton:

$1.4 B available to spend to give a huge amount of advertising and on-air presence

Lots of celebrities endorsing her

Lots of established politicians endorsing her

Decades of experience in politics and in government office

Now look at Donald Trump;

$795M budget to spend on advertising, way less than Hilary

Very few celebrities endorsing him

Virtually no established politicians  endorsing him

No experience in politics and never worked in government

Logically he should have lost by miles, and that was what the pollsters and the pundits predicted, but events turned out somewhat different.

So how did Donald Trump win the election?

Part of the reason is that he used massive pattern interrupt.

He tried to stand out from the crowd as much as he could!! And that means saying outrageous things…. and he admitted this in an interview with one of the major American networks.

 

I use pattern interrupt quite a lot in my sales videos.

 

See full video here 🙂

I have done them in parks, on the beach, and in my car.

Anything to to look less boring and stand out, and to hold your attention !

Now take a look at politicians…. They all seem very similar,

They dress the same

Have the same sort of message

Use the same sort of language

Try to be as politically correct as possible

However right from the start Donald Trump stood out.

By being deliberately provocative he distanced himself from everyone else AND he got massive media coverage for it.

This media coverage was a kind of free advertising, the sort advertising money can’t buy! . Like him or not, he was the talking point of the world!!!

I think this was his plan all the time… After all he is a businessman with experience of advertising and branding (product differentiation) so he should know what pattern interrupt is all about….

 

So I think there’s a lesson here for all Internet marketers. Try and stand out from the crowd, don’t look like everybody else.

If you make your advertising look different and stand out from everybody else, that’s when you get amazing results.

Hopefully that’s one of the reasons you are reading this Newsletter

 

My New Caffeine fix…

Internet Marketers seems to run on coffee, and I am no exception.

coffee machineThis afternoon the doorbell rang,  I opened the door, and there was a delivery man from John Lewis. This was the delivery of my brand-new espresso coffee machine.

I’ve been wanting a coffee machine for ages as I’ve kind of got sick of instant coffee. I set the machine up half an hour ago and I have  just finished my 1st cup of coffee.

Wow this coffee is as good as any Starbucks or Costa coffee I’ve ever had!

Quick tip, when buying coffee for a coffee machine  always by medium roast coffee, it tastes much better!!

 

 

 

 

Internet marketers cruise – see you in New Orleans !!

Yesterday I booked my flights  to New Orleans for the Internet Marketers Cruise  in January.

This year I’ve decided to take two of my team from Sarah Staar Business School with me, Catherine and Sue, and of course Dave is going to be there as well

So if you are looking for any sort of advice on any aspect of your business, come up and talk to us, so come along and connect with us and share your problems.

And who knows, you might want to spread the word and get a few more of your colleagues to sign up to my newsletter !!

So if you’re going on the Internet Marketers Cruise this January let me know  and maybe we can meet up.

 

All the best,

 

Sarah Staar

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

WSO Like a Staar 

This teaches you how to set up a product to sell on the Warrior Forum.

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