Sarah Staar IM newsletter – Did Trump Use Pattern Interrupt ?

usa voteIs there anything to Trump’s success, other than he just simply found a group of voters that had been ignored by everyone else, politicians and media especially ?

Some of his interviews have been very revealing, to those of us who are into “why” stuff actually works.

Whether you are for or against Donald Trump you need to take a step back  and think hard about how he actually managed to pull it off, especially when everything was so stacked against him.

Let’s look at the cold facts for a moment….



Start with Hilary Clinton:

$1.4 B available to spend to give a huge amount of advertising and on-air presence

Lots of celebrities endorsing her

Lots of established politicians endorsing her

Decades of experience in politics and in government office

Now look at Donald Trump;

$795M budget to spend on advertising, way less than Hilary

Very few celebrities endorsing him

Virtually no established politicians  endorsing him

No experience in politics and never worked in government

Logically he should have lost by miles, and that was what the pollsters and the pundits predicted, but events turned out somewhat different.

So how did Donald Trump win the election?

Part of the reason is that he used massive pattern interrupt.

He tried to stand out from the crowd as much as he could!! And that means saying outrageous things…. and he admitted this in an interview with one of the major American networks.


I use pattern interrupt quite a lot in my sales videos.


See full video here 🙂

I have done them in parks, on the beach, and in my car.

Anything to to look less boring and stand out, and to hold your attention !

Now take a look at politicians…. They all seem very similar,

They dress the same

Have the same sort of message

Use the same sort of language

Try to be as politically correct as possible

However right from the start Donald Trump stood out.

By being deliberately provocative he distanced himself from everyone else AND he got massive media coverage for it.

This media coverage was a kind of free advertising, the sort advertising money can’t buy! . Like him or not, he was the talking point of the world!!!

I think this was his plan all the time… After all he is a businessman with experience of advertising and branding (product differentiation) so he should know what pattern interrupt is all about….


So I think there’s a lesson here for all Internet marketers. Try and stand out from the crowd, don’t look like everybody else.

If you make your advertising look different and stand out from everybody else, that’s when you get amazing results.

Hopefully that’s one of the reasons you are reading this Newsletter


My New Caffeine fix…

Internet Marketers seems to run on coffee, and I am no exception.

coffee machineThis afternoon the doorbell rang,  I opened the door, and there was a delivery man from John Lewis. This was the delivery of my brand-new espresso coffee machine.

I’ve been wanting a coffee machine for ages as I’ve kind of got sick of instant coffee. I set the machine up half an hour ago and I have  just finished my 1st cup of coffee.

Wow this coffee is as good as any Starbucks or Costa coffee I’ve ever had!

Quick tip, when buying coffee for a coffee machine  always by medium roast coffee, it tastes much better!!





Internet marketers cruise – see you in New Orleans !!

Yesterday I booked my flights  to New Orleans for the Internet Marketers Cruise  in January.

This year I’ve decided to take two of my team from Sarah Staar Business School with me, Catherine and Sue, and of course Dave is going to be there as well

So if you are looking for any sort of advice on any aspect of your business, come up and talk to us, so come along and connect with us and share your problems.

And who knows, you might want to spread the word and get a few more of your colleagues to sign up to my newsletter !!

So if you’re going on the Internet Marketers Cruise this January let me know  and maybe we can meet up.


All the best,


Sarah Staar

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

WSO Like a Staar 

This teaches you how to set up a product to sell on the Warrior Forum.

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Sarah Staar IM Newsletter- Swimming with Snakes


As you probably know I have been in the USA (Land of the Free And The Home of The Brave….),visiting relatives in Iowa with my Mum.

Having been back a week it has given me the time to reflect on my experiences.

WildLife Encounters

We were visiting  a small town called Williamsburg. Williamsburg is actually quite a wealthy town  due mainly to the fortunes of one particular family – Victorian style philanthropy !

The hotel we were staying in was really rubbish, having been repossessed by the bank and NOT taking cash – only credit cards !

However it had a lovely swimming pool, and with temperatures in the 30s one morning my mother  and I went down to the pool  for a quick dip.

swimming with snakes

My mother got in first and did a couple of lengths, I was about to get in when……..

“Err Mum, don’t look now but you might want to get out.. FAST !”

There was a snake in the pool, doing lengths with my Mum !!


Now I have to say that both my mother and I weren’t too shocked, as when I was growing up we did have  two pet snakes..

However, it was still a shock to see a snake in the swimming pool!! After al,l we didn’t know whether it was poisonous and not…

You don’t see that in your local swimming pool very often….

Getting Around

So we landed in Chicago and hired a car to get to Williamsburg, 300 miles away.

Before setting off  I thought it would be an excellent idea to see if I could hire a Tesla.

After all Tesla’s  are made in America  so there’s bound to be Tesla superchargers all over the place, right?

After a couple of Google searches  I quickly found  a car hire company  that hired out  Tesla cars. My next job was to plot my route via  the superchargers.

It quickly became apparent  that there aren’t very many Tesla superchargers in America !! In fact there aren’t any superchargers in the center of Iowa….. So I had to scrap that idea  and rent a Mercedes instead. By the way I really didn’t like the Mercedes….

I guess sometimes you just have preconceptions  of places, my preconception was that since the Tesla  car was made in America there’d be a supercharger on every block….

I guess Tesla’s are more of a big city or small country thing……

Plane Food

Plane food is not what it used to be. There I was sitting in a Gordon Ramsay restaurant  in Heathrow airport  with my mother.

Wow how times have changed…  I remember  airport food  being absolutely terrible, pretty much everywhere in the world, so I wasn’t expecting to have a nice meal before I got on the plane…

As you might expect the food was incredible, however,  it was not expensive…. More of a  very upmarket  diner. Along one wall were carefully placed plug sockets so that people could get out their laptop and write a quick newsletter to send out to their list…

To all Internet marketers, if you’re stuck in Heathrow airport you need to visit Plane Food…

Culture Shock !

I always find it fascinating to see how people live in different countries.

But staying in a hotel means you don’t get to see much of the real country and its people, however on this trip we were visiting relatives in Iowa.

Sales Tax

I think I spent a little bit too much money on Madison Avenue in Chicago. When I was unpacking my suitcase  last week  Dave saw one of the labels on  a new top I bought, how much!!

Thing is they have the ticket price.. And then add sales tax !! which changes your perception of the real cost…..

Big City Chicago vs Rural Iowa

Chicago is everything you’d kind of expect from  a modern busy city. Iowa, on the other hand, is incredibly rural and beautiful.

300 miles outside Chicago people in Iowa seemed mainly concerned about their own affairs with very little awareness of what was going on in the outside world. Home schooling was a shock !

Trump vs Clinton

One of the things we wanted to do was see what people thought about the Presidential Election, after all the media in the UK have been running this as a big story for the last 4 months !

Visited 6 bars, all showing sports, but the 7th had a spare screen.

Asked the barkeep if we could watch the debate, the guy  just handed me the remote control  and I switched it on myself.

My Mum and I were the only people in the place watching the debate, no-one seemed the slightest bit interested.

I guess I had visions of everybody crowded round the TV set  cheering  and jeering  at every point  that Clinton and Trump made… I was so wrong…



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The Neon Demon

The Neon Demon

Any film by the director Nicolas Winding Refn I’m interested in seeing, after all he did direct the film Drive….. which by the way I think is a work of art.

Neon Demon is very strange, an arthouse horror movie about beauty and vanity.

This is definitely not a commercial film, but If you’re into  beautifully shot cinematography and fantastically composed music this is definitely the film for you.






The Infiltrator

the infiltrator


Bryan Cranston from Breaking Bad, in the lead role in a movie about drugs, I had to see this…

Well I was not disappointed This is a fantastic film which will probably win an award or two. It’s the story about  how federal agent Robert Mazur (Bryan Cranston) goes under-cover to infiltrate the trafficking network of Colombian drug kingpin Pablo Escobar.

This film is not actually out on Blu-ray  in the UK, I purchased this movie in Best Buy in Chicago and bought it back to the UK because I couldn’t wait to see it.


This is probably one of the best films I’ve seen in the last three months… Some amazing acting by Bryan Cranston, Particularly in the  restaurant scene with his wife when they went out for their  anniversary dinner…..

Have a wonderful week whatever you’re doing,


All the best,


Sarah Staar

Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

WSO Like a Staar

This teaches you how to set up a product to sell on the Warrior Forum.

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Sarah Staar IM Newsletter: Help – Stop The President

Thats right..

They are scrapping the President..


No this has absolutely nothing to do with the US Presidential Elections, or any Presidential Elections anywhere else in the world.

This is to do with HMS President.

hms presidentHMS President is a ship that was moored near Tower Bridge and St Katherine’s docks.

There has been an HMS President in the Royal Navy since the first ship of that name was captured from the French in 1806, and from the Americans in 1812 !

The name has been used by the Royal Navy for over 200 years.

The current HMS President was built as an anti-submarine corvette for the First World War and was built in Scotland, on the river Clyde, in 1918.

Moored in the Thames since 1922 HMS President was used as a naval reserve training ship until she was sold in 1988, and has been used as a base for events and conferences since then, including Internet Marketing workshops.

The ship needs quite a bit of work doing to it, otherwise it will have to be scrapped.

The Lottery Fund has turned down an appeal. – twice

HMS President is the last ship to survive from the First World War.

Once scrapped, a name that has been on a ship in Her Majesty’s Navy for over 200 years will disappear.

And of course HMS President will be scrapped 2 years before making her centenary.

Why am I telling you this ?

Because I almost hired HMS President as a regular venue for my London Meet-up !!


Sign this petition to save this ship from the scrap yard!!!


We only need £330,000………


Flying to the USA today !!

So today Mum and I head off to the Windy City, on the first stage of our US road trip to visit relatives.

Now I say Windy City with my fingers crossed.

Because the plane is going to go somewhere near the path of Hurricane Nicole – the latest tropical storm to flare up.

So… let me see…..hmmmm…..

Passport – check

Wallet, dollars, and bank cards – check

Tablet computer – check

Tablet computer fully charged – check

Training videos loaded onto computer – check (Making the best use of downtime while flying)

Phone – check

Phone charged – check

20 hours of films and TV shows loaded onto phone – check (just in case flight is delayed)

– extra movies for tablet – check (in case the training videos really do send me off to sleep!)

And guess what I else I have bought for the trip ?.


Yes I have succumbed…..

I bought a selfy stick … going to use it to film some videos in Chicago with my phone.


I filmed a test video using my phone last week and was amazed by the quality check out the video here.

This is something I am going to experiment with more over the next few weeks.


Last Chance – Halloween Special !!

Okay so I am going to be in the USA for the next 2 weeks so before I go I wanted to give you 1 absolutely last chance to watch the replay of last weeks webinar How to Find High Paying Affiliate Offers  and Promote Them on Facebook and YouTube.

Watch the replay:-)

But be quick,.. The replay will be taken down at 23.59 BST on sunday !


TV shows

halt and catch fireHalt And Catch Fire season 3

This is a TV show about the early days computing.  it’s the story about two very small companies that started up producing video games for the Commodore 64.

Halt And Catch Fire follows the story of how they started off producing video games and then diverged into online chat rooms.

As an Internet marketer I’m always fascinated about how things like the Internet came about and what people were doing online before the Internet!

Halt and catch fire is available on Amazon Prime, definitely worth watching if you’re an Internet marketer.


I’m only up to episode 5 of season three but already I’m hooked. Season 3 is set in 1985. It is the story of how the Internet came about and the expansion of social media, this was all before the Internet!!

A bit of a warning Halt and Catch Fire can be incredibly addictive, several people who I have recommended the show to have sat down and watched an entire season in one sitting I’m not mentioning any names , Kathy….


All the best,


Sarah Staar


Some of Sarah Staar’s Products

Affiliate Formula X

A four-week training program teaching everything about affiliate marketing.

Income Blueprint Workshop

Recording of a live seminar with talks from experts in their fields of Internet marketing.

Get Organized Like A Staar

This course teaches you how to increase your productivity so you can spend more time doing the things that generate you income.

WSO Like a Staar

This teaches you how to set up a product to sell on the Warrior Forum.

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