Newsletters

When is traffic really free?

Traffic to your websiteWhen most people think of traffic the first thing they usually think about is
SEO or search engine optimisation. How can I get my website ranked number one in
Google for all of my keywords.

In fact when I first started this is exactly what I focused on. I must have
spent at least a year trying to get my websites ranked in Google.

That was a frustrating year, some of my websites ranked, some of them didn’t,
and my rankings seem to jump around like crazy.

 

 

Have you ever felt like you’re chasing your tail when it comes to SEO?

Well that’s exactly how I felt when I first started. In fact it’s not just me. I
was chatting to my friend Rob Cornish about this a couple months ago and he was
in exactly the same position when he first started.

 

After 12 months of frustration I started to look at other free traffic sources

such as,

Guest blog posting, Article marketing, Forums marketing, Facebook, Twitter,
Answer sites, Blog comments.

I started to get a trickle of traffic using the above methods and the more time
I spent writing articles and posted on other people’s websites the more traffic
I would get back to my website.

However there was a lot of work involved and I seemed to be spending all my time
writing articles for other people’s websites posting in forums and commenting on
blogs. I was not spending my time on the most important part of any business –
and that is marketing and conversion.

I think the penny finally dropped when I was at a high-end mastermind meeting
with some people who are making hundreds of thousands of dollars a year.

I very quickly noticed that none of the people in the room were using free
traffic sources! They were all using paid traffic sources and spending all of
their time on marketing and conversion.

This was an important lesson for me. I quickly realised that I needed to learn
how to sell products, build my email list and convert my prospects into buyers.

Once I could do this I could pay for traffic, in effect the traffic would be
self-funding. So that’s exactly what I did.

I started sending paid traffic to my squeeze pages to build my email list, and
then learnt how to market and sell to my email list.

Last month I ran a campaign on Facebook using paid advertising. Basically I was
sending people to a squeeze page to build my email list.

As soon as somebody opts into my email list I present them with an OTO or a
one-time offer. If done correctly the one-time offer should pay for most of your
advertising spend.

Below are some of my results.

I spent $849 on paid Facebook advertising

I ended up getting 1212 visitors to my squeeze page.

And 540 of them opted into my email list

My one-time offer page generated $730 in revenue

Two weeks after my prospects have joined my list I have already generated $1300
in revenue from these new leads, that’s not counting my one-time offer page.

So I hope you can see how powerful paid advertising can be if done correctly and
as you can see I’m in a very good position now to spend more money on paid
advertising.

$849 may seem like a lot of money to spend on advertising, what about free
traffic I hear you say ?

To get 1200 visitors to my website I would’ve need to spend 2 to 3 months using
free traffic techniques and the quality of the traffic would have been nowhere
near as good as Facebook traffic.

The great thing about paid advertising is that you can target your
advertisements to only the most relevant people so the quality of the traffic is
extremely high.

I’m thinking about creating a high-end course all about this revealing some of
my most profitable campaigns and showing you exactly how to set up your
campaigns.

This course will not be cheap, it will be expensive – around the $8K level, but
if you are interested ping me an email back and maybe we can have a chat on
Skype about it.

 

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Must-have WordPress plugins
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A good friend of mine, Peter, recently had all 3 of his sites hacked and he lost
the lot.

Because WordPress has become the Microsoft of websites WordPress has become an
obvious choice for hackers. So it is essential to use security plugins.

Below are the plugins I use to protect all my sites. The best thing is there are
all free!

Limit Login Attempts
Secure WordPress
WordPress Firewall

And don’t forget to back up your site on your own PC !!

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Everything breaking at once!
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They say things happen in threes?

It was the beginning of October and my trusty high definition CRT projector
developed a fault. I’ve been thinking about upgrading it so it wasn’t worth
repairing.

Then two weeks later my video recorder/PVR decided to do a firmware update and
in the process crashed corrupting the hard drive and making unit useless.

I went onto the forum to do with this PVR and found an ex-BBC engineer who
repairs them.

I posted my PVR to him and he repaired it and posted it back to me. He only
charged me £20!

I plugged my PVR back into my television set and started watching TV. Three
hours later my television breaks!!!!

Okay so my TV is rather old a 32 inch CRT TV but hey it was working up until
last week. Again this was not really worth repairing.

So I did my research and chose a new television set a Panasonic TX- P55VT65 a 55
inch plasma TV.

I quickly found out that if I wanted the free five-year warranty I had to
actually go to the shop to pay for it I couldn’t buy it online????

So last Sunday Dave and I drove over to Richer Sounds in Bromley and purchased
my new TV, it only just fitted in the car !! – boy is this a big TV.

I have to say the pictures on this television set is incredible and if you’re
looking for a new TV I can definitely recommend the Panasonic TX- P55VT65,
probably one of the best plasma TVs on the market.

I just got work out how these 3-D glasses work now….

 

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Web Browser Usage Statistics
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browser_logos-185x185

Chrome 25.79 %
Internet Explorer 25.57 %
Safari 22.10 %
Firefox 18.69 %
Android Browser 4.68 %
Opera 0.63 %

Browser Screen Resolution Statistics
Higher than 1024 x 768 85 %
1024 x 768 13 %
800 x 600 1 %

 

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Blue-Ray Of The Week
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Foxy Brown – Pam Grier

foxybrown

 

 

 

Foxy Brown is 70’s B movie at it’s best. Very Very retro….

A voluptuous black woman takes a job as a high-class prostitute in order to get
revenge on the mobsters who murdered her boyfriend.

After seeing an interview with Quentin Tarantino I had to get this film. Quentin
talked about how he loved this film and in many ways Jacky Brown is a sequel to
Foxy Brown.

 

Sarah Staar IM Newsletter – Free wordpress plugins and Themes

Well its coming up to the end of the month, and it feels like its
been a lot longer !!

Why is that I hear you ask ??

Well it was my birthday at the end of August and it was on my
birthday that I went down with some horrible flu type virus, and
the truth is I haven’t shaken it off yet.

But also….

Now everyone is back from holidays the seminar/event/conference
season is open and we have been out talking to people and filming
events, of course it is also the time of year when we get a rush of
new products….

So in this newsletter I am going to be sharing with you some of the
best of the stuff that I have picked up recently (and I don’t mean
my flu!)..

Google Adwords – How things have changed – again!!
Its really strange how a bit of competition can make large
corporations change their policies, and in this case its Facebook
that have basically forced Google to relax its Adwords policy.

Way back in the beginning of the century (sounds funny saying that
!) Google Adwords/Pay per Click was both easy to use (in the sense
of getting ads approved) and cheap to use, ie the cost per click
was really low.

Then Google tightened up on everything and getting ads approved was
hard (and a few people got accounts blocked – I was one of them)
and the cost per click rose to the point where it wasn’t really
worth using Google Adwords for affiliate marketing  and other
strategies.

So now I use Facebook quite a lot, its cheaper, the ads are easier
to get approved, and the targeting is better.

Well guess what ? From a conversation I was having with a colleague
– Jeff Alexander – it appears that Google is worried about the
competition from Facebook for its core revenue stream and has now
been gradually relaxing the rules in order to get advertisers back
into the fold.

So now its worth looking at Google PPC again.

If you want to know more Jeff  (who is a Google certified adwords
consultant) is running a workshop later this week ( yes , sorry I
know it’s short notice !) to bring you up-to date on this.

And the incentive he is offering is that he can give you a £75
Google Advertising voucher (provided a few simple conditions are
met) which effectively halves the cost of going to the workshop !

https://www.sarahstaar.com/Google-Adwords-Workshop

Seems to me a no-brainer…. And I will be there as well……

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More Google – WSO of the week !!
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This little piece is about the other side of Google, its rival to
Facebook, Google +.

Lots of people and businesses don’t have Google + accounts, and
most of those that do don’t know how to use them properly.

So if you can learn how to use Google + properly then there is
quite a big potential upside.

You do know that a decent Google + account means your associated
website gets a boost in ranking from Google ?

I used Google hangouts recently, the video bit of it, and was well
impressed by the growing functionality Google are building into the
product, but I have to confess I don’t know how to really use it,

in the same way – for instance – that I know how to use Facebook.
So, a friend of mine, Cassie Hicks, has written an ebook on how to
use Google + properly and she launched that as a Warrior Special
Offer last week…

For £9.99 it’s a real snip and well worth buying… But you have to
be quick, it’s not going to be up there for long !!

There is a lot of good stuff sold very cheaply as a WSO, but there
is also a lot of complete rubbish on there as well, and because a
few of you have asked me too, I will give you every now and then
what I have picked up as a BEST BUY from the Warrior Forum. And
Cassie’s book definitely counts !!

https://www.sarahstaar.com/Google-Plus-Profit

 

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Free wordpress plugins and Themes
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On my travels to internet marketing events and bumping into
interesting people I am always hearing about cool new tools and
plagins.

I have decided to list the best of what I have found each week.

Wp-Pro-Quiz
This is a free wordpress plugin that creates surveys.

WP Hide Pages
This is a free wordpress plugin that you can use to hide a page
from your wordpress menu and rss feed.

Parabola WordPress Theme
I saw this demonstrated at a workshop I was at over the weekend and
I must say I was impressed. Download it and have a look, it’s FREE!!

 

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Interesting statistics – Small Business Website Statistics
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45 % Percent of small businesses with websites in 2009

13 % Percent who plan on getting a website for their business

37 % Smart Pone users who have purchased an item via m-commerce

8.8 % Percent of retailers using m-commerce

 

Source statisticbrain. com

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Facebook Video Interview
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Last week I interview an underground Facebook affiliate.  He
revealed how he is making affiliate commissions from his Facebook
pages.

Go have a look at the video.

https://www.sarahstaar.com/affiliate-marketing-with-facebook

 

Talk soon,

 

Sarah

 

P.S. Have a great week whatever you are doing!

Nanacast – Infusionsoft – Office Autopilot ?

Over the years as my business has grown I have continuously needed to upgrade the software and services that I use.

These mainly fall into three categories.

  1. Website hosting
  2. email auto responder service
  3. shopping cart software

Probably one of the hardest things to upgrade is your email auto responder service and shopping cart software. It’s a huge logistical nightmare of a job to move to a new shopping cart simply because you need to move all of your content and affiliate’s and links over to the new service.

Last month I made the decision to move to a new service called Infusionsoft. This is a big move for me as it involves a lot of work moving all my content over to the new service but also quite a lot of training to learn how to use this incredibly powerful new piece of software .

Basically infusionsoft is a shopping cart, auto responder and tracking device all built into one.
You can set up all sorts of ”if this, then…” rules based on what people have clicked on and what purchases they have made.

The thing I really like about infusionsoft is they are not a fly-by-night sort of company and have recently had a huge amount of investment to support their large and growing user base. In the past I’ve signed up to software platforms that have been underinvested and although they have not gone out of business they did not update with the times.

Infusionsoft  seems to have updates every couple of weeks and there are all sorts of third-party plug-ins and add-ons  created by third-party developers. They even have their own annual seminar called infusioncon!!!

Currently I am using the shopping cart system called Nanacast.com – although Nanacast does have good functionality they have not updated the software in the last two years and the user interface is looking incredibly dated.

They also have a huge amount of server downtime. There is nothing worse than sending an email out advertising a new product and no one can purchase because your shopping carts servers are down!!!

Last year I decided to move from Nanacast to Office Autopilot as some of you may have noticed. However I was only ever able to move my auto-responder over as Office Autopilot did not support UK merchant accounts – mainly worldpay??

So I ended up with a very expensive auto-responder and a separate shopping cart system.

So my intention with Infusionsoft is to move everything over and have everything in one place. This will also save me around half the amount of money that I’m currently spending with Office Autopilot and Nanacast.

Now before you all email me asking if you should be signing up to Infusionsoft…

Personally I think Infusionsoft is an overkill for most people. The only reason I’m using Infusionsoft is because I am a product vendor. If you have your own products and an email list then Infusionsoft is definitely worth investing in.

However if you just want to have an email list and don’t intend to sell your products then just stick with a regular auto responder service like AWebber or GetResponse.

Anyway I’ll let you know how I get on with switching over to Infusionsoft in the next couple of weeks.

 

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A Very Hard week
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Last Friday my father passed away,  after a long battle with a brain tumour. My father achieved a huge amount during his life.

Robert was a violinist in the Covent Garden Royal Opera house. He then studied in Russia to become a conductor.

Like many of you, this was quite a major career change and more than a few people thought he was crazy for doing it, but he stuck with it and built quite a successful career at it.

His moment of genius though came when he identified a gap in the market for really good books that music teachers could use to teach children to play the violin – properly. And also in such a way that kids could actually enjoy themselves and see (hear!) themselves making progress.

He wrote the books, got the graphics done, wrote the practice pieces and so forth.. and then self published them. The books were an immediate success and sold out!!! And have been re-printed many times.…

And that’s quite a legacy to leave behind, generations of children playing the violin well, and enjoying it.

And I think there’s a moral there… If you really believe in something… DO IT !!

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Optimised press 2
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One of the tools I’ve used in my business for a number of years has been something called Optimizepress

It’s a plug-in for WordPress that makes creating squeeze pages and sales pages an absolute breeze. It’s one of those tools I could never live without and as an Internet marketer it’s definitely something to have in your toolkit.

A few weeks back Optimizepress 2 was released. This is a massive upgrade to the original WordPress plug-in. I immediately upgraded and was completely blown away. It’s so much easier to use and as well as creating sales pages and squeeze pages you can now create full-blown membership sites using this incredible software.

Go check out yourself,

https://www.sarahstaar.com/Optimize-Press-2

And don’t forget I am offering an incredible bonus to anyone who purchases Optimizepress 2

https://www.sarahstaar.com/how-i-made-my-first-100-a-day

 

Talk soon,

 

Sarah