As you probably know, a couple of months ago I purchased a brand-new Tesla model S electric car. I picked it up from the showroom and drove it home.
When I got home I carefully backed it into the driveway and got out of the car. One of my neighbours was watching and walked over to my car and asked me a question when I got out.
“What exactly is it that you do for a living?”
“I’m an Internet marketer”, I replied
Jim, my neighbour, had a blank look on his face, “What does that involve?”
I proceeded to tell Jim that I sold information products on the Internet and had an email list.
I think he was none the wiser and I’m sure he still doesn’t really understand what I do for a living.
This is a common problem Internet marketers face. To be honest usually I don’t want to get into that conversation because it takes too much time to explain to people what I do.
If I don’t want to have that conversation with people I just tell them I work in IT.
After my conversation with Jim it got me thinking, I needed to come up with a better explanation of what I do for a living.
A lot of people I meet at events and parties could be potential customers so after a lot of careful thought I’ve come up with a new explanation for what I do for a living.
Now when somebody asks what I do for a living now I say,
“I help people retire 10 years early with twice their current income”
This statement is designed to get people to want to be on my email list and learn about Internet marketing…
I’ve used this explanation of what I do for a living several times now with great effect.
For instance a couple of weeks ago I was at a party with my mother. This was a party mainly consisting of musicians.
During the afternoon a couple of different people asked what I did for a living.
Well I have to say it worked incredibly well. When I told people what I did for a living, I help people retire 10 years early with twice the current income, I had their full attention.
“Can you show me how to do that ?!… Was the typical reaction I got.
After a brief explanation of what information marketing was I handed over my business card and told them they could join my email list.
I have realised that this is a fantastic way of getting new people to join my email list!!
In fact I’m in the process of creating a brand-new free product which I can offer to people after I tell them what I do for a living. This product will be offered on the back of my business card.
Can you guess what the product is called?
“How to retire 10 years early with twice your current income…”
I should have the product finished within the next couple of weeks and some new business cards printed up.
I’m going to create a special tracking link just from my business card so I can track,
- How many people have signed up
- How much money I’ve made from those people
I’m going to report back in my newsletter in six months time and let you know exactly how many people have signed up to my email list, just from me personally giving out business cards to people.
I’m also going to tell you how much money I’ve made from those people.
Watch this space!
London meet-up video
Last week was the second London meet up, thanks to everybody who attended. This will be the last meet-up until September, holidays and the rest getting in the way
During the meet up, I did a one-hour training session all about how to make $10,000 a month with an email list.
The good news is that I brought along my video camera and filmed the whole event. If you would like a free copy of the video you can get it below, no opt in required.
Who wants to meet up in London on Friday?
My good friend Martin Avis Avis is hosting his London lunch this Friday.
If you’d like a chance to meet up with me personally I would be delighted to have a chat over lunch.
The London lunch is a pure networking event no selling or pitching, just lunch.
Did you know…
Earlier this month I attended the first ever Cardiff Catch-up. This is a bit like a London Lunch but in Cardiff. One of the reasons I love these types of events is because I always learn something new.
Instead of keeping all these things to myself I thought I would list them in a special section in my newsletter.
The section is called “Did you Know”
What did I learn? Well I learnt loads of stuff but this week I will tell you about one particular thing that I think is pretty cool.
You can put a Facebook retargeting pixel within an email broadcast.
Woo hoo !!
If you don’t know how important that is to efficient use of traffic – drop me a line !
The Hatton Diamond Job
A few years ago one of the biggest robberies of all time was carried out in London. The Hatton Diamond safety deposit box robbery.
The funny thing about this robbery was it was all carried out by criminals in their 60s and 70s.
One of the robbers even used his over 60s free bus pass to get to the job!!
Anyway they made a great movie all about it. It’s humorous but mainly based on fact.
It’s kind of filmed and edited in the same style as Snatch. I thoroughly enjoyed it and would definitely recommend it.
All the best,
For a few years, until I moved out of London, I ran a monthly Internet Marketing evening event that was free to attend for absolutely anyone.
I remember we started off in a room in a pub called The Shooting Star near Liverpool street station, and then via a few other venues we finished up in a bar near London Bridge station, and then we ran the last few at the Strand Palace hotel.
I am re-starting it !
The first meeting is being held on Monday the 8th May 2017 at the Strand Palace Hotel, starts 8 o clock..
The format is pretty much the same as before, a format that saw us grow to about 100 people per event and outgrow 3 venues !
It starts with a brief introduction, then either myself or a guest speaker will speak on a topic of relevance to the Internet Marketing community for between 30 and 45 minutes
Followed by Questions and Answers…
And then Networking….
Its free of charge, and no sales pitches or anything.
Everyone is welcome, from Newbie to Professional…
And There is More….
I know not everyone lives in London and can make a Monday evening…
I am going to be holding Meetups in other parts of the country as well…
So anyone interested in a monthly meetup in those cities, please please let me know.
And There is Still More….
About 60% of my customers (that’s you !) live outside the UK.
So I am making both an offer and a challenge.
If you set up a monthly meetup in your city with a decent number of people attending each and every month, then I will visit you at least once a year.
So Australia, West coast USA, East coast USA, South Africa, here I am, call me….
But There is Facebook ……
Yes there is.
Now I know it’s a bit old fashioned of me but I believe that Facebook only works if you have already met somebody.
Because when you talk to them on Facebook you have the real person in your mind’s eye when you pop a message to them.
If you think about the “Know, Like, Trust” process for a moment then communicating with a real person who you have never met via Facebook is lacking something
And that’s why I believe in meeting people face-to-face.
So I better know who you are.
And you better know who I am.
And that’s why I am prepared to put a lot of time and travel into meeting you.
It’s all about the quality of the experience.
Traffic Technique no-one Teaches – But Me
This weekend I was running a 100 club workshop for my coaching students, and then later on I was speaking at a little seminar in the same hotel laid on by Ben Fathers.
And it reminded me of one of the first Internet Marketing events I went to.
I think it was a Mark Anastasi pitch-fest event in Earls Court – London.
You know, one of those events where a succession of people speak for 90 minutes and try to sell a £2000 product.
And there were about 500 people in the audience,I remember thinking, “wow, there are so many buyers here, how can I contact them with a free offer to get on my mailing list”.
Being an upright and honest person I asked Mark if i could issue a flyer.
He said “NO, but you can give out business cards”
So I went back home, found a local printer who would give me fast turnround, and had 500 business cards printed, with the business name on the front, and a free offer on the back.
I went back to the event in the afternoon next day, and gave out something like around 400 business cards.
And you know what ?
About 300 of those people joined my list and took advantage of the free offer that weekend ! And many of those are still with me, almost a decade later…
And I tell people to do that even now. But no-one was doing it at Ben’s event..
I still do it. This what my current business card looks like.
My first free meet up is planned for Monday evening, 8 May.
(Eliminate grammar errors · Detect plagiarism · Easily improve any text)
A great suggestion by Nick who recommended this tool to me at Ben’s workshop this weekend.
Any tool which helps with spelling and grammar I’m always interested in.
I’m currently using the free version which seems to work very well, I think I might try the paid version later this week…
Movies (Burt Reynolds week?)
I’ve got Almost 1500 movies In my movie collection at home.
Sometimes I like to watch the old movies that I grew up with. So this week I’ve been watching some Burt Reynolds movies.
You forget how good some of these films actually were, Deliverance for instance is still a fantastic movie even in 2017.
Burt Reynolds movies I’ve watched this week,
Deliverance is still a powerful well-made film that doesn’t look out of date even today. Definitely worth watching this film if you haven’t seen it before.
Smokey And The Bandit
Okay I must admit this is a bit of a cheesy movie, but it’s actually a film I’ve never seen from start to finish. I’ve only ever seen bits of it on TV. So this week I decided to sit down and watch the entire movie from start to finish and I have to say this film had me in fits of laughter which is always a good sign.
Any Burt Reynolds marathon wouldn’t be complete without probably the best film Burt Reynolds ever made – Boogie Nights. I just love this film and the amazing soundtrack, an amazing performance by Burt Reynolds and Philip Seymour Hoffman.
All the best,
Sorry I have been too busy to write a newsletter for a few weeks.
There is so much cool stuff going on in my head is about to explode and it’s difficult to know where to start ……
Wow I can’t believe we’re already in February!! I have to say January has been a complete blast…
I have to start somewhere so let’s start with the Marketers Cruise…..
As most of you know I spent a week on the Internet Marketers Cruise this January and learnt so many new things!
I got to hang out with Mike Filsaime, Tom Beal, and loads of other internet millionaires, including my good friend Tye Cohen.
Trust me on this, there is absolutely nothing like having a coffee or dinner with someone you’ve only ever met online, or whose books you have read.
It’s called interacting with a real person!!
It’s a completely different experience to seeing somebody on stage or on a webinar and being able to chat face-to-face with them in person can be a real game changer.
You get to ask any question you like and get a straight answer.
So let me ask you….
Imagine for a moment you were having dinner with three Internet marketing millionaires…
What questions would you ask?
It is difficult to understate how important the Marketers Cruise has been to me.
The big takeaway from my first cruise was that my small list was as responsive as people with much bigger lists and I was in the top half percent of serious marketers !
A few years ago on another cruise I bumped into Tye Cohen over pizza, we got on and did some JV deals that made me over $250k.
But the thing is… it’s not really about the money.
It’s about being with people who are driven and successful in the same market that you are.
It raises your sights, sometimes just knowing a thing is possible is enough to give you that spur to get on and do it !
Oh and did I forget to mention its a load of fun as well !
One of the weirdest things that happened to me on the cruise this year was getting my feet eaten by fish in Mexico, a fish pedicure!!
These are just some of the things that happen on the Internet marketers cruise….
Oh and the other fun thing was having a cookery class in how to create a 3 course Mexican dinner.
And we got to eat the results afterwards..
One of the highlights of the Marketers Cruise for me is the “Quick Tips” sharing exercise that takes place. You get so much good stuff from that you can fill a book with it !
So what I am going to do this year is put together a short video detailing some of the things I learnt on the Internet marketers cruise – simply because there are far too many things to list in a newsletter.
Give me a couple of weeks and I’ll send you a link to the video…
HOWEVER – In the meantime – here are some interesting tools that people told me about.
(By the way I discovered at least 30 to 40 new tools, way too many to put here, so what I’ll do is spread them over several newsletters !)
Not quite sure who told me this but it was probably at two in the morning at Pizza and Profits. Apparently by putting a live chat window on a sales page you can drastically increase conversion rates!! This is definitely something I’m going to try out. Zopim is the tool he recommended.
This is a business card scanner for your mobile phone. You take a photo of the card and all of the text is instantly converted and entered into your contacts list. You can then set it to automatically send out an email. This is great for networking events.
This is a really cool little gadget which I’m definitely going to order. It’s a single camera that does the job of a multi-camera shoot. Go look at the video on their website to get an idea of what this camera can do. If you put on workshops or seminars or like to do live video streaming on Facebook you probably want to get this camera. The only downside is it only works with iPads or iPhones.
This is similar to Facebook’s audience insights tool. You upload your email list to tower data, and they will clean your email list, and also give you extra data for all of your contacts. The extra data can be things like demographic information, how much people earn etc. powerful stuff!!
The Ultimate Sales Machine (Chet Holmes)
How I Raised Myself From Failure (Frank Bettger )
Infusionsoft Mastery ( Troy A. Broussard) I just ordered this one on Amazon….
Would you like to come with me on the next Internet marketers cruise?
The Internet marketers cruise is a very exclusive event. In fact it usually sells out nine or 10 months in advance!! Which is why you don’t see any advertising for this event!
300 people have already bought their tickets! This is not hype this is fact!
I’m looking to bring 10 people from my Licence Partner Team and my email list on the cruise next year.
What I’d like to do is run several masterminds either over breakfast or over dinner on the cruise. This will only be available to the first 10 people that book.
These mastermind sessions will be all about you. How you can build your business in 2018. How you can make your first $10,000. During the cruise we will also work on your plan.
That’s why I am limiting it to 10 people.
In fact several people from my list have already booked places on the 2018 Internet marketers cruise,
The 2018 cruise will last for eight days and you can book a ticket for only $1,098.00 per person! Remember that’s fully inclusive of all your food!!
The great thing is you don’t have to pay the full amount up front! You can simply place a $300 deposit per person today and the remaining balance needs to be paid later in the year.
If you’d like to come on the cruise you do need to book your ticket within the next 2 to 3 weeks before all of the places are taken!!
Where else will you get to hang out with some of the worlds best known Internet marketers and also have a chance to hang out with Sarah Staar over dinner and on the beach!
All the best,