When is traffic really free?

Traffic to your websiteWhen most people think of traffic the first thing they usually think about is
SEO or search engine optimisation. How can I get my website ranked number one in
Google for all of my keywords.

In fact when I first started this is exactly what I focused on. I must have
spent at least a year trying to get my websites ranked in Google.

That was a frustrating year, some of my websites ranked, some of them didn’t,
and my rankings seem to jump around like crazy.

 

 

Have you ever felt like you’re chasing your tail when it comes to SEO?

Well that’s exactly how I felt when I first started. In fact it’s not just me. I
was chatting to my friend Rob Cornish about this a couple months ago and he was
in exactly the same position when he first started.

 

After 12 months of frustration I started to look at other free traffic sources

such as,

Guest blog posting, Article marketing, Forums marketing, Facebook, Twitter,
Answer sites, Blog comments.

I started to get a trickle of traffic using the above methods and the more time
I spent writing articles and posted on other people’s websites the more traffic
I would get back to my website.

However there was a lot of work involved and I seemed to be spending all my time
writing articles for other people’s websites posting in forums and commenting on
blogs. I was not spending my time on the most important part of any business –
and that is marketing and conversion.

I think the penny finally dropped when I was at a high-end mastermind meeting
with some people who are making hundreds of thousands of dollars a year.

I very quickly noticed that none of the people in the room were using free
traffic sources! They were all using paid traffic sources and spending all of
their time on marketing and conversion.

This was an important lesson for me. I quickly realised that I needed to learn
how to sell products, build my email list and convert my prospects into buyers.

Once I could do this I could pay for traffic, in effect the traffic would be
self-funding. So that’s exactly what I did.

I started sending paid traffic to my squeeze pages to build my email list, and
then learnt how to market and sell to my email list.

Last month I ran a campaign on Facebook using paid advertising. Basically I was
sending people to a squeeze page to build my email list.

As soon as somebody opts into my email list I present them with an OTO or a
one-time offer. If done correctly the one-time offer should pay for most of your
advertising spend.

Below are some of my results.

I spent $849 on paid Facebook advertising

I ended up getting 1212 visitors to my squeeze page.

And 540 of them opted into my email list

My one-time offer page generated $730 in revenue

Two weeks after my prospects have joined my list I have already generated $1300
in revenue from these new leads, that’s not counting my one-time offer page.

So I hope you can see how powerful paid advertising can be if done correctly and
as you can see I’m in a very good position now to spend more money on paid
advertising.

$849 may seem like a lot of money to spend on advertising, what about free
traffic I hear you say ?

To get 1200 visitors to my website I would’ve need to spend 2 to 3 months using
free traffic techniques and the quality of the traffic would have been nowhere
near as good as Facebook traffic.

The great thing about paid advertising is that you can target your
advertisements to only the most relevant people so the quality of the traffic is
extremely high.

I’m thinking about creating a high-end course all about this revealing some of
my most profitable campaigns and showing you exactly how to set up your
campaigns.

This course will not be cheap, it will be expensive – around the $8K level, but
if you are interested ping me an email back and maybe we can have a chat on
Skype about it.

 

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Must-have WordPress plugins
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A good friend of mine, Peter, recently had all 3 of his sites hacked and he lost
the lot.

Because WordPress has become the Microsoft of websites WordPress has become an
obvious choice for hackers. So it is essential to use security plugins.

Below are the plugins I use to protect all my sites. The best thing is there are
all free!

Limit Login Attempts
Secure WordPress
WordPress Firewall

And don’t forget to back up your site on your own PC !!

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Everything breaking at once!
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They say things happen in threes?

It was the beginning of October and my trusty high definition CRT projector
developed a fault. I’ve been thinking about upgrading it so it wasn’t worth
repairing.

Then two weeks later my video recorder/PVR decided to do a firmware update and
in the process crashed corrupting the hard drive and making unit useless.

I went onto the forum to do with this PVR and found an ex-BBC engineer who
repairs them.

I posted my PVR to him and he repaired it and posted it back to me. He only
charged me £20!

I plugged my PVR back into my television set and started watching TV. Three
hours later my television breaks!!!!

Okay so my TV is rather old a 32 inch CRT TV but hey it was working up until
last week. Again this was not really worth repairing.

So I did my research and chose a new television set a Panasonic TX- P55VT65 a 55
inch plasma TV.

I quickly found out that if I wanted the free five-year warranty I had to
actually go to the shop to pay for it I couldn’t buy it online????

So last Sunday Dave and I drove over to Richer Sounds in Bromley and purchased
my new TV, it only just fitted in the car !! – boy is this a big TV.

I have to say the pictures on this television set is incredible and if you’re
looking for a new TV I can definitely recommend the Panasonic TX- P55VT65,
probably one of the best plasma TVs on the market.

I just got work out how these 3-D glasses work now….

 

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Web Browser Usage Statistics
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browser_logos-185x185

Chrome 25.79 %
Internet Explorer 25.57 %
Safari 22.10 %
Firefox 18.69 %
Android Browser 4.68 %
Opera 0.63 %

Browser Screen Resolution Statistics
Higher than 1024 x 768 85 %
1024 x 768 13 %
800 x 600 1 %

 

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Blue-Ray Of The Week
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Foxy Brown – Pam Grier

foxybrown

 

 

 

Foxy Brown is 70’s B movie at it’s best. Very Very retro….

A voluptuous black woman takes a job as a high-class prostitute in order to get
revenge on the mobsters who murdered her boyfriend.

After seeing an interview with Quentin Tarantino I had to get this film. Quentin
talked about how he loved this film and in many ways Jacky Brown is a sequel to
Foxy Brown.

 

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